The agency won in four categories and took home Best in Show
It was an incredible night for Broken Heart Love Affair’s epic film “Immortal”, for The Royal Ontario Museum (ROM). The six-minute ode to humanity was selected Best in Show out of the most creative short films from around the world at the One Screen Short Film Festival, hosted in New York City by The One Club For Creativity. The work picked up an additional four wins for Non-Fiction/Documentary; Experiential Film; Branded Entertainment Film; and Social Media.
The film set out on a journey to demonstrate why the 13-million objects housed in the museum are so critical to us – because they are us. Every object is a portal to our existence and our place in the world. The Immortal odyssey all takes place under water to represent the womb of the world, as a floating baby travels through history capturing all life’s beauties, as well as its atrocities. “We live on in what we leave behind”, is the powerful message.
“We are proud to see this recognition. This film conveys a poignant insight about the role of Museums on our planet. An insight that I don’t think has ever been conveyed so beautifully and powerfully”, says Lori Davison, ROM’s Chief Marketing and Communications Officer.
The film came to life in a cinematic masterpiece directed by the ever-talented Canadian Director, Mark Zibert, and has itself become a permanent installation at ROM.
Founded in 1914, the Royal Ontario Museum showcases art,culture and nature from around the world and across the ages. Among the top 10 cultural institutions in North America, Canada’s largest and most comprehensive museum is home to a world-class collection of 13 million artworks, cultural objects and natural history specimens, featured in 40 gallery and exhibition spaces. As the country’s preeminent field research institute and an international leader in new discoveries, ROM plays a vital role in advancing our understanding of the artistic, cultural and natural world. Combining its original heritage architecture with the contemporary Daniel Libeskind-designed Michael Lee-Chin Crystal, ROM serves as a national landmark, and a dynamic cultural destination in the heart of Toronto for all to enjoy.
About Broken Heart Love Affair
Named Small Agency of the Year 2022 in Canada, and AdAge Silver Newcomer Agency in 2021, Broken Heart Love Affair is a global brand agency based in Toronto and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond. BHLA is focused on gathering the most decorated strategic and creative talent on a mission to bring back the love for brands, clients, and the creative community.