Koodo Stacks on the Happiness

//  02.20.24

Koodo OOH Hero

Koodo Stacks on the Happiness with New ‘Happy Stack’ Bundle

New integrated campaign from Camp Jefferson spotlights the company’s new offering as part of the on-going ‘Choose Happy’ brand platform

Koodo is bringing a whole lotta happy with its new mobile, internet, and streaming content bundle, the “Happy Stack”. For the first time ever, Koodo customers in Manitoba, Ontario and Quebec can now enjoy the convenience of stacking all three services at incredible monthly cost savings.

Following a successful pilot program in the Fall of 2023, Koodo Internet is now available to more than seven million homes across Ontario, Quebec and Manitoba, offering more Canadians access to unlimited home internet with no throttling or data overage charges.

The “Happy Stack” launch is being supported by a joyful marketing campaign from Camp Jefferson under the company’s longstanding “Choose Happy” brand platform. With a return to the platform’s roots, the campaign pops with bright colours and a sense of fun. It’s a journey back to the heart of what makes this platform special – its unwavering commitment to spreading joy.

While the creative highlights key attributes like the Happy Stack’s affordability and reliability, it also expresses the joyful and optimistic tone that is one of the hallmarks of the Koodo brand.

It is led by a pair of 15-second spots that show their environments being transformed from drab to delightful by switching to Koodo. A city bus is transformed into a plush disco on wheels, while a mundane hallway in an apartment building becomes a colourful passageway to happy.

“Happiness feels like it’s in short supply these days, but Koodo’s ‘Choose Happy’ platform is as much about the offering as it is about joy you feel when you get what you need,” says Julie Nikolic, SVP, Director of Creative at Camp Jefferson. “We want to bring back the fun at every Touchpoint.”

The video assets are being accompanied by a series of high-profile OOH elements, including a colourful takeover of the large-format digital screens at Toronto’s Union Station.

“Happy Stack is the answer to today’s unpredictable economic climate,” said Dwayne Benefield, Chief Product Officer at TELUS. “It combines reliable mobile service, dependable high-speed internet, and the best streaming entertainment at a value Canadians can’t find anywhere else. Our value-minded customers want to invest wisely in a practical, comprehensive connectivity and entertainment package, without sacrificing top-tier quality and we’re proud to deliver that only at Koodo.”

The “Happy Stack” is the perfect solution for this difficult economic climate, with bundle prices starting at $99 per month for affordable mobility rate plans, fast and reliable unlimited high-speed home internet, and the new Stream+ featuring Canada’s most popular streaming services, Netflix, Disney+, and Amazon Prime.

About Koodo
Koodo is Canada’s Happiest Network that keeps customers connected from coast to coast on the nation’s award-winning 5G and 4G LTE networks. Our difference? We do everything we can to make customers really, really happy. That means no fixed-terms and no hidden fees for your home internet and phone service, access to a great selection of streaming content, and Self Serve options that offer greater flexibility to change your plan whenever you want, without charges. At Koodo, you have the power to choose the home internet, phone and Pick Your Perk plan you want that makes you happy, and say goodbye to scary bills.



Switch to Happy Integrated Campaign
Client: Koodo Mobile
VP, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Isabella Goldberg-Jussup
Sr. Marketing Communications Manager: Rheya Mall
Marketing Communications Manager: Risha Raythatha
Sr. Digital Marketing Communications Manager: Andreina Pirela

Agency: Camp Jefferson
SVP, Director of Creative: Julie Nikolic
Creative Director: Mike Blackmore
Associate Creative Directors: Ashley Babcock, Robyn Crummey
Copywriter: Tori Wiley
Copywriters French: Fabrice Poirier, Sara Tremblay, Sophie Rhéaume, Annie Rousseau
Design Director: Leah Renihan
Designer: Anna Lew
Integrated Production Director: Lily Tran
Producer: Sam Benson
Producer French: Jocelyne Dubuc
Print Production Manager: Dawn-Marie Mills
President: Peter Bolt
SVP, General Manager: Edith Rosa
VP, Strategy: Aviva Frenkel
Group Account Director: Lora Landriault
Account Director: Matthew Vares
Account Executives: Lina Botyrius, Kate Szirmay-Kalos
Account Manager French: Marie Dangleterre

Media Agency: Jungle Media
VP, Media Planning: Stuart Galloway
Manager, Media Planning: Stephanie Aird
VP, Buying: Krystal Seymour
Managing Partner: Cindy Drown
Director, Buying: Kate Clement
Buyer, QC Broadcast: Lucy Madjarian
Manager, Digital Activation: Emma Brito
Media Planner: Gaurav Vohra
Performance Specialist: Ali Imam
Media Assistant: Duy Anh Nguyen

Production Company: Revolver Films
Director: Scott Cudmore
Executive Producer: Richard Cureton
Producer: Peter Oad
Director of Photography: Michael Leblanc
Production Designer: Katherine Salnek

Editorial House: Saints Editorial
Editor: Aaron Dark
Assistant Editor: George Abraham
Transfer: Darling VFX
Colourist: Patrick Samaniego

Online: Darling VFX
CG & Motion Designer: Lev Bravo
Senior Flame Artist: Paul Binney
Executive Producer: Morgan Campbell

Audio / Music House: TA2 Sound & Music
Voice & Music Director: Drew Frohmann
Creative Director + Music Producer: Drew Frohmann
Audio Engineer: Adam Ive
Executive Producer: Dana Gadsden

French Audio House: Audio Z
Audio Engineer: Johan Chacon
Developer: Nirmal Rodrigo

Camp Jefferson, Koodo