A Proudly Independent Canadian Agency Takes a Stand Against Tariffs with 25% Off Creative Services.
With U.S. tariffs on Canadian goods set to disrupt businesses, one independent Canadian agency is offering a compelling counteroffer: creativity over costs. Toronto-based Bob’s Your Uncle is stepping up with a 25% discount on branding and creative services for all Canadian brands. Their message? Now is not the time to shrink—it’s time to stand out.
Creativity Trumps Tariffs
Founder Bob Froese believes that through the “Creativity Trumps Tariffs” initiative, brands that double down on creativity will weather economic uncertainty better than those that retreat. “Strong brands aren’t built by playing it safe,” says Froese. “We want to help Canadian businesses seize the moment instead of fearing it.”
With economic projections warning of a potential 7.2% inflation rise and 150,000 job losses in 2025, marketing budgets are often the first to be cut. But Bob’s Your Uncle argues that creative investment is the smartest response to uncertainty, positioning brands for long-term resilience.
“We believe creativity is a competitive advantage,” adds Froese. “And it’s a hell of a lot more effective than tariffs. The brands that stay visible and invest in their voice now will be the ones that consumers stay loyal to, even in uncertain times.”
See some coverage on the initiative on Global News at 6 Toronto
The agency, known for helping brands break through crowded markets—including launching Mike’s Hard Lemonade in Canada and the U.S. and supporting Popeyes Louisiana Kitchen’s expansion from fewer than 20 restaurants to nearly 400 nationwide—is backing up its stance with action. It is promoting the discount via out-of-home ads in the GTA and has launched a limited-edition ‘Creativity Trumps Tariffs’ hat, with all proceeds supporting NABS.
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