Glossy worked with Lowe Roche on this first-of-its-kind Twitter race for a real car.
To join in “the race”, Ontario residents were asked to sign in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff Auto. More info on the campaign.
The initiative was picked up in Mashable, Marketing, Adweek, Creativity, FastCompany’s Co.Create, Financial Post, Fubiz, MediaPost, Applied Arts, Auto Blog Canada, PSFK, The Passing Lane, AdRants, AdForum, Stimulant, The Toronto Egotist, The Boom Factor.