The Bessies

//  09.13.12

The Bessies, Canada’s Advertising Film Awards, are coming up on September 27th and this year’s show is re-vamped to be more about creative and craft.

Toronto agency Red Urban teamed up with Untitled Films director Aleysa Young to create this campaign to promote the show.

There is now a Film Craft category and ten new awards. Honours will be given out for Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, Special Effects and Compositing. In addition, the Kari Award will go to this year’s Best Actor or Actress. Other prestigious accolades will include the Bob Mann Award for Excellence in Post-Production, the Janet Woods Award for Best Producer, and the Spiess Award for Lifetime Achievement in Television Advertising.

Wait, where’s the freaking “PR Girl Who Makes Shit Viral” award? Pfft.


Client: Television Bureau of Canada – The Bessies

Titles: “The Editing Room”, “The Casting Session”, “The After Party”

Agency: Red Urban
Creative Director: Christina Yu
Creators: Matt Syberg-Olsen, Dave Barber, Patrick Shing, Joel Pylypiw
Producers: Andrea Hull, Mary-Claire Barlow

Production Company: Untitled Films
Director: Aleysa Young
Producer: Lexy Kavluk
Director of Photography: Vinit Borrison
Casting: Steven Mann

Post Production Co: Rooster / Track & Field
Editor: Chris Parkins
Online: Andrew Rolfe
Audio Post Facility: Eggplant