Open Draughts Bier

//  09.27.12

Open’s Martin Beauvais and Christian Mathieu.

Bier Markt Draughts Open as Advertising AOR

Bier Markt, Toronto’s premier European-inspired bier and food experience, has hired creative agency Open as its Advertising Agency of Record. Open will develop a marketing communications strategy and complete advertising and design system for Bier Markt that will extend from advertising to in-restaurant communications.

“With our popular new location at Shops at Don Mills and this month’s opening at Queensway at Sherway, Bier Markt is on the cusp of an exciting growth strategy,” said Robert Medal, Operating Partner of Bier Markt. “We wanted an agency with a fresh perspective to help the brand realize its full potential with each of the brand’s Guest touch points. We selected Open because of its successful track record of building breakout brands, fueled by the agency’s unique value proposition and hands-on involvement of its senior talent.”

“Bier Markt is a delicious cocktail of beer, cuisine and live entertainment,” said Christian Mathieu, Partner, Open. “We are thrilled to have the opportunity to work with Bier Markt to look at its entire communication picture from strategy, to store, to design, to advertising to develop a new generation of creative for the brand across all touch points.”

Open was selected in a RFP process with several advertising agencies and work commences this month. Wills & Co. will continue as Bier Markt’s media firm and Cowan & Company will continue as Bier Markt’s PR firm.

About Open
Open was founded in 2010 by Martin Beauvais and Christian Mathieu.

About Bier Markt
Bier Markt is located in Toronto on the Esplanade, King Street West and the Shops at Don Mills. Offering a selection of over 145 brands of beer from over 30 countries, Bier Markt’s culinary commitment is defined by season to ensure exceptional quality. Chic and dynamic modern design complements guests’ visits, as do friendly and knowledgeable staff. For more information visit

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