In a print, television and online campaign launched this week, via Toronto agency Lowe Roche, the Heart and Stroke Foundation is urging Canadians to take action and “Make Health Last”.
The visual narrative in the thought-provoking 60-second broadcast spot juxtaposes imagery of a healthy older man’s life to that of an unhealthy one.
The Heart and Stroke Foundation launched “Make Health Last” to help motivate and support Canadians to live the lives they want in their later years. Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. At http://www.makehealthlast.ca users can learn how to change your future and grow old with vitality. At makehealthlast.ca users can learn how to change your future and grow old with vitality.
Campaign Title: Make Health Last
Client: Heart and Stroke Foundation
Agency: Lowe Roche, Toronto
Creative Director: Sean Ohlenkamp
Associate Creative Directors: JP Gravina, Simon Craig
Account Manager: Laura Davis
Agency Producer: Sandy Cole
Director: The Dempseys
Production Company: OPC
Director of Photography: John Houtman
Executive Producers: Harland Weiss, Donovan Boden
Line Producer: Kelly King
Editorial House: Rooster Post
Editor: Mick Griffin
Assistant Editor: Jesse Unruh
Visual Effects: Track & Field
VFX/Flame Artist: Ernie Mordak
Music: Vapor Music