The Toronto Silent Film Festival once again turned to Instagram to promote its 2015 Festival. This is its third year using the social platform as an awareness tool. This year’s campaign, created by Toronto-based Red Lion, allowed people to experience all the films being shown at the festival in a truly personal way – allowing the user to create their own film. Read more about the campaign here.
Here is some of the traction Glossy obtained on the project: Creative Review’s Ads of the Week, PSFK, Design Taxi, FastCompany’s Co.Create, The Daily Dot, Marketing, Applied Arts, AgencySpy, Trend Hunter.
Comments