Putting the ‘U’ in Colour

//  09.22.15

Matchstick is tickled pink to be Crayola Canada’s new social AOR

Matchstick is pleased to announce that it has been named Crayola Canada’s social media agency of record. The Toronto-based social media marketing agency will be responsible for helping Crayola establish a Canadian presence in social media. Matchstick will support Crayola’s Canadian social initiatives to connect the brand with Canadian consumers and educators.

Matchstick will help Crayola Canada to create a sense of community and cultivate strong relationships by developing authenticity, while highlighting Crayola’s family of products and its brand in a relevant way. Matchstick will also help Crayola celebrate the many colourful aspects that make Canadians and Canada unique.

“We’re extremely thrilled to lend a Canadian voice to this iconic, global brand,” said Matthew Stradiotto, Co-Founder, Matchstick. “It’s a rare opportunity. Crayola’s passion for creativity has allowed us to stretch our creative wings and explore the inner child at Matchstick. It’s been a lot of fun so far.”

To-date, Matchstick has been helping Crayola develop its Canadian voice on Facebook by mining the deep well of brand stories that have made Crayola the number one crayon company in the world since 1903. Matchstick creates original content and adapts existing content to engage Canadian parents and teachers. The Crayola Canada Facebook page has several areas of focus, including themes such as “Colours of Canada” and “Colour with a ‘U’. It has included content targeted towards parents, such as stories celebrating young artists, and Crayola nostalgia, and content designed to be a resource for teachers, including back-to-school lesson plans and go-to guides for art-infused learning.

“Ultimately, our social strategy bridges Crayola’s nostalgic appeal to Canadians who remember opening their first box of Crayola crayons with the modern company which continues to release innovative products that inspire creativity for today’s children,” said Margot Somerville, Marketing Manager, Crayola Canada.

Matchstick has been launching Crayola’s social media efforts on Facebook first, which will be the dominant platform on which the brand publishes in Canada. It’s currently looking to add Canadian content to the already successful Crayola U.S. Instagram and Pinterest pages by the end of 2015.