Frosterize Your Face

//  06.30.16

Giants  & Gentlemen wants to Frosterize your face on Snapchat with new Mac’s Convenience Stores and Circle K campaign.

Ready for the ultimate brain-freeze?

Creative & strategy agency Giants & Gentlemen have released a zany new multi-media campaign for Mac’s Convenience Stores and Circle K’s Froster beverages – the fun, flavourful, slush-based drinks, which are synonymous with summer in Canada.

The campaign, “You Are What You Froster” – drives to a Snapchat filter that lets you “Frosterize” your face. The first filter is live today, Thursday June 30.

“You Are What you Froster” was brought to life by creating characters for the flavours themselves (like Orange Crush, Sour Grape, Cream Soda, Banana, Cherry Lime and more) and captures the unconventional, young-spirited brand in fun ads targeted at a younger demographic.

The campaign includes two radio spots, in-store ads, t-shirts for store clerks, interior bus posters and paid social posts – all directing attention to two Snapchat Froster Filters.

“Snapchat is not only perfect for a target who are always using social media, but the platform itself is a creative way to bring our Froster flavours to life. After all, you are what you Froster,” said Co-Creative Director Alanna Nathanson.

The Snapchat filters enable users to alter their face digitally to match one of the flavours available, resulting in personalized, sharable content. The first Snapchat Filter gives them wildly moving banana peel hair and bright yellow eyes, complete with salsa music for the hair to groove to. The second filter, while still under wraps, will have some explosive fun involved. I shared my Frosterized-face on Instagram.

“The brilliance of this platform is that it’s not just exposure but it’s interactive exposure”, said Hina Mian, Marketing Manager at Mac’s Convenience Stores, “This allows users to become part of the brand story”

Froster fans can look forward to warping and Frosterizing their faces on the first day of Summer break, June 30th. The next filter will release later in the summer on August 1st.

About Giants & Gentlemen
Giants & Gentlemen is a full-service, media agnostic strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, they bring a grow-or-die philosophy to help brands tower like giants, while always acting like gents.
Unique to G&G is Outthinking™, a process that leads to deeper insights that help bring meaning to brands.

Campaign credits are posted after the in-store images below.


Campaign Title: You Are What You Froster
Client: Mac’s Convenience Stores

Agency: Giants & Gentlemen
Creative Director: Alanna Nathanson
Creative Director: Natalie Armata
Art Director: JP Spanbauer & Jordan Hiedendahl
Writer: Brandon Tralman-Baker
Illustrator: Stephen Cribbin
Account Director: Steve Waugh
Account Supervisor: Julie Wierzbicki
Account Manager: Ally Dwyer-Joyce
Mac Artists: Sean Lawrence & Trevor O’Neil
Sound Production Company: Cylinder Sound & Film
Executive Producer: Brad Nelson
Sound Engineer: Brandon Unis

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