This Thanksgiving Give Thanks by Helping to Feed Toronto’s Homeless
Following the success of its 2014 fundraiser #HomelessTurkey, which was honoured by a Webby in social media, Toronto-based agency Blackjet Inc. has launched a new fundraising campaign for Good Shepherd called the #FastTurkey Challenge.
This new social media-driven fundraising initiative asks people to forgo just one lunch this Thanksgiving so Good Shepherd can continue to provide Toronto’s homeless with meals, clean clothes and a safe bed for the night.
Here’s how it works: On Friday, October 7th (the Friday of Thanksgiving weekend), people are asked to fast by skipping lunch and then to donate the money they would have spent on that meal to Good Shepherd to help the homeless. They’re then encouraged to challenge two friends to do the same while sharing their support for the challenge on social media. It’s that easy.
For more information on how to participate, raise awareness and generate funds to feed Toronto’s homeless, you can visit FastTurkey.ca.
“Fundraising initiatives in the not-for-profit space are highly competitive, and capturing the city’s attention can be difficult,” says Adrienne Urquhart, Director, Fundraising & Public Relations Good Shepherd Ministries. “We’re excited to launch this social media-based fundraiser and build awareness about Good Shepherd amongst younger audiences by appealing to their goodwill through digital touchpoint. We’re very optimistic that a digital presence will help propel this year’s #FastTurkey challenge.”
All donations to Good Shepherd make a massive difference in the lives of homeless individuals who need support. All funds assist in enabling Good Shepherd to provide services such as 1300 meals each day, 91 shelter beds each night, clothing, medical services, addictions counselling and housing.
In the last two years, Good Shepherd has witnessed a 50% increase in the numbers of meals and snacks served each day, making it the largest meal program in the City of Toronto. By participating in the #FastTurkey Challenge, people can help Good Shepherd do even more to help the homeless.
About Good Shepherd Ministries
Good Shepherd Ministries is a charity located in downtown Toronto. They have been providing food, shelter, clothing, medical care, and other vital services for people struggling with poverty and homelessness since 1963. In its work, Good Shepherd strives to promote and protect human dignity. Services are offered in a spirit of compassion and acceptance. Good Shepherd is a registered charity that relies on generous support from the community so that its services can be provided free of charge and without distinction. For more information, please visit goodshepherd.ca or visit us on Twitter @goodshepherd_to.
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