SickKids VS Undeniable

//  10.14.16

Well this is epic and inspiring.

SickKids Foundation has launched a new spot, once again in partnership with Cossette and Skins and Bones Film Company director Mark Zibert. And it’s pretty freaking great.

SickKids “Anthem” brings together a multitude of forces, a metaphor, to depict the epic battles that go on everyday at The Hospital for Sick Children.Images of soldiers, gladiators, knights and superheroes symbolically represent the fight against sickness, the real warriors are the children, their families supported by their doctors and nurses who truly take on this fight everyday.

All of the children in this anthem are currently being treated at SickKids or have been patients at the hospital.

“A sombre emotional tone is an effective approach to communicating the everyday at SickKids. Where you can’t help but feel sorry and rightfully so, for the children and families who deal with the incomprehensible on a daily basis, says Zibert. “But spending weeks and months at the hospital sheds a different light altogether. There exists​ ​countless stories of unbounded strength and courage in the face of illness and death. It’s hard to describe in words. The film attempts to convey that side of their stories using a combination of metaphor and frenetic pace. Showing their defiance in the face of illness.”

Credits are at the bottom of this page.


Client: SickKids Foundation
VP Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Marketing Manager: Tina Tieu
Associate Director, Community Stakeholder Relations, Brand Strategy and Communications: Lisa Charendoff
Co-ordinator, Public Relations & PA Program: Madeline Salerno
Associate Creative Director of Content: Andrew Hart

Creative Agency: Cossette
Chief Creative Officer: Carlos Moreno
Chief Creative Officer: Peter Ignazi
Creative Director: Craig McIntosh
Creative Director: Jaimes Zentil
Producer: Dena Thompson
VP, Brand Director: Michelle Perez
Account Supervisor: Olivia Figliomeni
Account Supervisor: Lindsay Hill

Production Company: Skin and Bones Film Company
Director: Mark Zibert
Executive Producer: Dan Ford
Director of Photography: Jackson Parrell
Line Producer: Joan Bell
Editor: Marka Rankovic
Production Designer: Jay Pooley
Costumes: Ashley Wood

Post Production: The Vanity
VFX Artist: Sean Cochrane
Executive Producer: Stephanie Pennington

Animation: A52 / Elastic
Executive Producer: Patrick Nugent
Executive Producer: Danny Hirsch
Animator: Earl Burnley
Animator: Henry DeLeon
Animator: Sam Sparks
Animator: Michael Relth
Animator: Yelim Lee
Animator: Jesse Monsour
Animator: Jahmad Rollins

Music and Sound Design: Didier Tovel, SNDWRX