This feel-good social campaign, created by Toronto-based creative shop The Garden, received more than 13 billion media impressions with coverage in The New York Times, Washington Post, National Post, Chicago Tribune, NPR, People, Time, FastCompany, Mashable, BBC, CBC, CNN and Jimmy Kimmel – just to name a few. The #TellAmericaItsGreat hashtag took off, with Canadians sharing messages to their southern neighbours reminding them of the reasons why they think they are great.
The campaign has had over 2 million social interactions and the campaign video (posted at the bottom if this page) has over 1.3 million views and spawned the response hashtag #TellCanadaThankYou. As a nation, Canada really cares about what’s going on in the US and with all the negativity going around, The Garden got a group of Canadians got together to send some positivity and good news to America, because many Canadians think that America, and Americans, are pretty great.
“There’s been so much negativity in this election and with the outcome having the potential to impact our own country, we thought it was important to remind our American neighbours that we think that they are actually pretty great,” says Shane Ogilvie, Co-founder, The Garden. “While America may not be perfect, we still believe the good stuff far outweighs their challenges. That’s why, as some of their closest friends and neighbours, we wanted to take a minute to remind America just how great we think they are.”
“Not only has this exceeded our wildest expectations but it has been incredibly gratifying for the whole team at The Garden, adds Shari Walczak, Co-Founder, The Garden. “It feels like we’ve facilitated a collective group hug between Canada and the U.S. when it’s needed most.” The campaign is being supported on Instagram, Twitter and Facebook.
Your declaration of independence is one of the most beautiful documents ever written. #tellamericaitsgreat
— SmallLady (@SmallLady0) October 15, 2016
— MaggieMLD (@wine_rescuer) October 19, 2016
— Chad Sakac (@sakacc) October 15, 2016
— ET Canada (@ETCanada) October 19, 2016
— Crispy (@cjbarresi75) October 18, 2016
Beyoncé, the food, (Omg! the food is to die for), innovation, music, parks, sports, hospitality, accents & diversity #tellamericaitsgreat ❤️
— Bryna Corcoran (@BrynaTweets) October 16, 2016
America, Canada loves you, especially your generous hearts. Look forward. God bless you. #TellAmericaItsGreat PS pls return the Stanley Cup!
— Michael Bentley (@MPBentley) October 20, 2016
Canada, #TellAmericaItsGreat is very sweet but instead of tweets can y’all send poutine? We just want to eat our feelings about 2016, tbh.
— That’sSlightlyRaven (@yepthatcolleen) October 19, 2016
— Shannon Stephaniuk (@glossyinc) October 14, 2016