S-Warnings: Canadian Down Syndrome Society

//  04.06.18


For World Down Syndrome Day, Glossy partnered with the Canadian Down Syndrome Society and FCB Canada to promote the ongoing “Anything But Sorry” campaign.

The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining when it’s okay to say “sorry,” and when it’s a bad word – when referring to a baby born with Down syndrome. Read the press release.

The campaign was featured on Global’s The Morning Show, Breakfast Television, The Huffington Post, Today’s ParentAd of the Day on Adweek, Editor’s Pick on Creativity, NewsTalk1010, Trend Hunter, The Drum, Ethical Marketing News, Culture PubAds of the World, InfoPresse, Adeevee, AdNews and AdStasher.