Greatness is Rare

//  04.06.18

Glossy partnered with the Canadian Paralympic Committee and BBDO Toronto on its “Greatness is Rare” campaign for the 2018 PyeongChang Paralympic Winter Games. The campaign showcases the unique skills and extraordinary capabilities of Canada’s Paralympic athletes and invited Canadians to help share how truly amazing they are by “broadcasting” coverage of the Games on Facebook or Twitter.  Read the press release.

BBDO Toronto Creative Director Mike Schonberger appeared on CTV Your Morning to talk about the campaign and how people can participate, and the campaign was also featured on The Score, Adweek, Creativity, Applied Arts, BrandChannel, ViaSport, The DrumEthical Marketing News, Shoot, AdHugger and Little Black Book.

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