Glossy partnered with Boston Pizza and john st. to promote one of the best inventions ever – a pizza box that opens up into a tray table so you can eat pizza in bed. Genius. The box was part of a Father’s Day campaign, because you know, Dads deserve food in bed too. Read the press release here.
The campaign received 558 million media impressions. It seems everyone really wants to eat pizza in bed.
Check out some of the coverage: Highsnobiety, c/net, Bustle, LADBible made a video which received 2 million views on Facebook, Yahoo, BroBible, The Dieline, Packaging of the World, designboom, The Awesomer, 102.1 The Edge, Geekology, Right This Minute, Like Cool, Creativity, Adweek’s AgencySpy, Laughing Squid, Extra Crispy, PSFK, Dude I Want That, Ateriet, BuzzAnything, The Takeout, Foodigitty, and it was picked up by GQ in France.