New appointments at its Vancouver and Toronto office reflect mandate for video-based storytelling and technological acumen.
Pound & Grain has added to its digital storytelling and technological capabilities, with two new hires at its Vancouver office and a promotion in Toronto.
In Vancouver, the pure play digital shop has tapped Grant Fraggalosch as creative director and Wolfgang Botkin as technical director, two new hires with extensive experience outside of the traditional agency environment.
Fraggalosch has held CD positions at MacLaren McCann and Y&R, working with clients including B.C. Lottery Corp., Rogers, Ford, B.C. Hydro and General Motors. He also has extensive experience in video storytelling, including creating the CTV/MTV Canada series Peak Season and a Vancouver edition of popular The Real Housewives franchise.
Fraggalosch’s expertise aligns with a growing area of focus for Pound & Grain, which is increasingly looking to make video – from mobile to cinema – a key part of its product offering. His mandate is to create original concepts, ideas and experiences that are strategically sound while helping clients achieve their business objectives.
Botkin is a highly experienced and accomplished technical mind, with 17 years of experience spanning everything from web-development to low-level engineering. Leading the agency’s national technical team, he will be charged with developing technology-based solutions that can help Pound & Grain’s clients achieve marketing and communications success.
The agency has also promoted Scott Lew (pictured below) from associate creative director to CD at its Toronto office. Lew has 15 years of creative expertise spanning everything from morning radio shows and podcasts to video games, comic books, TV commercials, apps and websites. He has worked with brands including Ford, Rogers, Lululemon, Weight Watchers.
“These appointments provide Pound & Grain with a new level of creative and technical depth, and boost our reputation as one of Canada’s leading full-service digital creative agencies,” says managing partner Sandy Fleischer. “We are extremely careful and strategic with personnel decisions, particularly for key positions, and these appointments are perfect in terms of both cultural fit and capabilities.”
All of the appointments reflect Pound & Grain’s reputation as a creative marketing agency driven to deliver results by connecting audiences digitally. Its portfolio includes a wide range of digital solutions and campaigns, for clients including TELUS, SAP, E. & J. Gallo Winery, Viacom, Bothwell Cheese, Weight Watchers and Arc’teryx.