The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.
From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.
Introducing: The Pizza Patio Set
“Patio season is a big deal for Canadians and for Boston Pizza,” says Adrian Fuoco, Senior Director of Marketing for Boston Pizza. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about: patio and pizza.”
The chairs, designed to be precise, scaled-down replicas of actual patio chairs, were specially 3D printed using food safe materials.
“As long as I can remember, people have said those delivery pizza savers look like little patio tables,” adds Paul Little, Creative Director at john st., the agency who helped Boston Pizza create the furniture. “As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy. And that’s what sitting on a Boston Pizza patio in summer is all about.”
The initiative was announced on Boston Pizza’s social channels. A limited run of the chairs has been created and will be delivered with takeout orders from select Boston Pizza locations.
Client: Boston Pizza
Title: The Pizza Patio Set
Client: Boston Pizza International
Assistant Marketing Manager: Kayla Burchell
Marking Manager: Caley French
Sr. Marketing Director: Adrian Fuoco
Agency: john st.
Chief Creative Officer: Angus Tucker
Creative Director: Paul Little
Copywriters: Ryan Kukec, Robbie Percy
Art Director: Caroline Friesen
Executive Director: Cas Binnington
Head of Integrated Production: Aimee DeParolis
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Supervisor: Emily Farncomb
Photography Production: Gas Company
3D Printing: 3D Phaktory
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 390 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit www.bostonpizza.com.
john st. was launched in 2001 by partners Arthur Fleischmann, Angus Tucker, Stephen Jurisic, Emily Bain and Jane Tucker. A fully integrated agency, john st. offers advertising, strategy, design, digital and social marketing to a roster of clients in consumer goods, beverage alcohol, retail, automotive, financial services and pharmaceuticals.