Glossy worked with new Toronto agency Hard Work Club on its official launch and its inaugural campaign, a Mother’s Day project for Canadian Women’s Foundation.
“The Mother Rising” is a powerful 90-second spot that calls for justice and equality—rather than just brunch or flowers—for moms.
Adopting the philosophy that “change is worth changing for,” Hard Work Club is the result of a longstanding association between Meghan Kraemer and Christian Buer, who first studied together at OCADU more than a decade ago. The pair met Cameron Stark when they worked together at The Hive in 2015 as the leads on the Coca-Cola account, and the trio realized they shared the same goals and career objectives. Learn more.