Posted April 4, 2014
Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC® to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending.
RBC’s first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoon’s Christmas Vacation, Benny & Joon). Produced by Toronto’s Revolver Films, each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyone—it might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror.
All three YouTube trailers include embedded annotations that drive viewers to RBC’s digital properties for first-time homebuyers. Unique tracking codes are included, allowing for adjusting annotations, performance measurement and active learning and optimization throughout the campaign, so RBC can ensure clients have the information and tools they need to navigate through their biggest purchase.
The “Drama” spot is above. See the other two spots and read more about the campaign.
Posted February 5, 2013
“The Game That You Can Eat” campaign features six web films and three print ads. See and read more.
Posted October 30, 2012
This spot for German Teddy Bear company Steiff would definitely give little ones nightmares. But as an adult, who is not scared of what lurks under her bed, I think it’s beautiful. And I actually said “Aw!” out loud watching it (I won’t spoil it by telling at which part). Love it.
“Don’t Be Afraid of the Dark” is directed by Denis Parchow and full credits are here (if you can read German).