Emily’s Story

//  11.22.12

Here’s something that warmed my heart and put a few tears in my eyes.

The lovely “Emily’s Story”, beautifully animated by my friends at Crush, is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol. “Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life.

The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life but also raised awareness for such an amazing cause.

Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.

Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.

Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece. There’s a making-of too.

Donations to the Children’s Wish Foundation can be made on Gravol’s site.


Children’s Wish Foundation – Emily’s Story
Client: Church & Dwight
Brand: Gravol
Assistant Brand Manager – Gravol® – Julie Poirier
Marketing Manager – Gravol® – 
Bryan Ritchie

Agency: KBS+P, Toronto
Creative Director: Dan Pawych
Senior Art Director: John Roberton
Cristina Simonetto
Broadcast Producer: 
Clare Cashman
Account Supervisor
: Adam McClare
Account Executive: Paige Heathcote

Animation and Visual Effects: Crush
Director: Crush
Creative Director: Gary Thomas
Senior Designer & Animator
Yoho Yue
Senior Designer & Animator
Julia Deakin
Designer & Animator
: Jullian Ablaza
Animator: Joel Tellier
Illustrator & Assistant Animator: 
Ashley Barron
Illustrators/Assistant Animator: Flavia Lopez
Assistant Animator: Kyle Steffler
Assistant Animator: Errol Colautti
Senior Producer
: Janice Rebelo
Executive Producer: Jo-ann Cook

Music & Sound Design: Apollo
Creative Director: Yan Dal Santo
Sound Design: Harry Knazan
Music Composers: Daenen Bramberger and Mike Wise