Open’s Brand Identity for Mappedin

//  12.06.16


Mappedin Partners with Creative Agency Open to Refresh Its Brand Identity

Mappedin, the leading indoor mapping SaaS platform, and agency partner Toronto-based Open, recently refreshed the company’s brand identity to better reflect the key values of the company: connecting, managing, and capturing detail in a real-time, ongoing basis. The new branding repositions Mappedin’s identity to match the seamless, smart technology the indoor wayfinding company is known for within the brick and mortar environment, and better conveys the brand’s maturity.

“Mappedin’s ambition to create an integrated frictionless experience led us to the organizing idea of seamlessness for the brand,” said Christian Mathieu, partner strategy at Open.

“Seamlessness is at the core of Mappedin’s new identity,” said Martin Beauvais, Partner at Open. “We wanted the new logo to embody the same traits often found when customers interact with the brand: ease, understanding, and actionability. The logo represents a human figure in motion combined with the last two letters of the company’s name, and the graphic path, which is at the core of the new identity, speaks to the seamless customer journey that Mappedin provides.”

“Mappedin has grown dramatically since our initial inception in 2011, and we knew it was time to redesign our logo to reflect the maturity and growth we continue to experience,” said Hongwei Liu, Co-founder and CEO, Mappedin. “Open created a customer-centric logo that embodies the characteristics of our brand without overpowering our message. We think that this logo serves as a powerful statement and we’re excited to have it with us on our journey.”

Mappedin serves as the foundation for a highly personalized shopping experience that merges the online and offline worlds. The brand strives to help businesses understand the consumer to an unparalleled degree, and believes that the future of brick and mortar begins with indoor search and discovery.

About Mappedin:
Mappedin powers search and discovery indoors. The software platform provides industry leading tools for REITs and retailers to manage their dynamic indoor information and build digital wayfinding experiences into their customer-facing applications.

Founded by UW Engineering alum in 2011, Mappedin is headquartered in Kitchener, Ontario. Mappedin is backed by a prodigious group of Canadian investors, most notably Esri Canada, the industry standard for GIS technologies, and is currently being utilized by clients across North America and around the world.
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About Open:
Founded in Toronto by Christian Mathieu and Martin Beauvais, Open is a creative company focusing on strategy, advertising and design. Open has conceived work for a range of clients including Smythe, Damiva, Toys“R”Us, Food Basics (METRO) and Cara (KELSEYS).

Credits are at the bottom of this page.












Campaign Title: Mappedin
Client: Mappedin
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriters: Samara Luck
Art Director: Jessica Rogers
Account Director: Christine Macdonald

Client credits:
Hongwei Liu: Co-founder and CEO
Mitchell Butler: Co-founder and COO
Suzanne Farb: VP of Marketing
Greg Barber: VP of Sales