Glossy partnered with No Frills and john st. on “A Cart Apart.” Half banger, half PSA, it’s the first track from the discount retailer that teaches Canadians what it means to #HaulResponsibly, as we all adjust to life during Covid-19. From social distancing to not hoarding staple items, the track walks customers through the do’s and don’ts of safe grocery shopping. The track has been played more than 2 million times on YouTube, and the comment thread is awesome.
Here’s some on the coverage on the campaign: Narcity, The Toronto Star, Breakfast TV, Daily Hive, Exclaim, Flow93.5, AdAge, Little Black Book, The Message, Stash, shots, Grocery Business, Canadian Grocer, and LS:N,
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