Glossy partnered with FCB Brasil on its “Washing Away Excuses for appliance brand Brastemp (Whirlpool).
The campaign addresses gender inequality of household tasks in Brazil. A 2018 study by IPEA found that while 93% of Brazilian women are responsible for laundry, only 56% of their partners do the household task regularly. Read more about this campaign.
The campaign was an Editor’s Pick on AdAge, and received coverage in Adweek, LBB, The Stable, Brand News and Campaigns of the World,
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