These pained faces are hilarious.
In this video, 20 guys get a wax below the belt to raise awareness for Testicular Cancer – April is testicular cancer awareness month.
To get a bunch of young guys to expose their balls and encourage them to check them regularly for testicular cancer, Crush and BBDO hosted a party and challenge them to get waxed to bring the issue into the broad light of day. The resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early.
Client: Testicular Cancer Canada
Creative and production: Crush & BBDO
ECDs: Gary Thomas (Crush) / Peter Ignazi & Carlos Moreno (BBDO)
Creative Director / Director: Andre Arevalo (Crush)
ACD: David Whiteson (Crush),
ACD: Nancy Crimi-Lamanna (BBDO)
Copywriter: Nancy Crimi-Lamanna (BBDO)
SVP: Timothy Welsh (BBDO)
Producer: Natalia Winardi (Crush)
Assistant Director: Errol Colautti (Crush)
Offline Post House: Panic & Bob
Offline Editors: Steve Puhach & Kat Webber
Online Post House: Crush
Flame Artists: Andre Arevalo & Greg Dunlop
Colour Transfer: The Faculty
Sr Colourist: Daniel J. Kelly