Here’s more great work from Grey Toronto for Moms Demand Action for Gun Sense in America.
“Not Allowed” builds off a print and radio campaign from late last year and continues to pressure Kroger, the nation’s largest supermarket chain, stop allowing the open carry of guns in its stores.
The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores. Following their merger in January, Safeway and Albertsons now operate more than 2,000 grocery stores in 34 states and the District of Columbia.
Spot Title: “Not Allowed”
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York VFX
Colorist: Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Mann Casting