//  06.23.15

Volvo’s Life Paint has won the Promo & Activation Grand Prix in Cannes.

The project, created by Grey London, is built on the premise that best way to survive a crash, is not to crash. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible so everyone is safer on the road.

On top of this being a great idea, I love the video and their choice of music for it.