One of Canada’s best-kept secrets in editorial production adds to its growing roster of
Long before COVID, The Editorial Factory carved out a unique place in the reinvented landscape of post-production by offering the traditional heft of full-scope process, with the flexibility of customized scale. And now, the entirely virtual operation is growing again.
Founder and senior editor, John Evans is pleased to welcome Joey Whitelaw and Brett Rostrup, both formerly of Rooster Post Production, to the Editorial Factory team.
With over 7 years’ experience, Whitelaw is an award-winning editor and storyteller whose previous clients include Anheuser-Busch, Uber, President’s Choice, IKEA, Sick Kids and Kraft.
With a keen visual aesthetic, Brett Rostrup is a true craftsman whose work has appeared in Canadian and U.S. campaigns for brands such as Mazda, AT&T, Telus, Microsoft, Budweiser, Walmart and Sony.
“By merging the traditional editorial experience with a flexible, adaptable and scalable
mentality, we’re attracting top talent from across the country,” says Evans. “Our virtual
environment allows our editors the flexibility to work independently and without the overhead costs of a bricks and mortar office, we’re able to pass the cost savings on to our clients,” he says.
Executive Producer Siobhan Quinn agrees. “Being independent allows us to collaborate with everyone from production and animation to finishing and colour – even audio – to fully package the job. Our framework provides the perfect solution to busy schedules and tighter budgets without any compromise to editorial talent or creative,” she says.
About The Editorial Factory
Established in 2017, The Editorial Factory is a post-production editorial firm
specializing in commercials and short-form digital content. Founded by senior editor
John Evans, The Editorial Factory brings together a wealth of experience through its
award-winning team of independent editors, producers and creative directors.