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Portfolio

Here are some samples of recent publicity we have obtained for our clients.

Volvo – 6 Billion Hours

Posted July 3, 2015



To promote Volvo’s new XC60, Grey Canada set out to created pre-roll ads you actually want to watch. They hyperlinked specific YouTube themes and subject matter to specific car features. Team members from Creative, Media and Analytics all worked together 24hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending & topical messages in real time. In addition to ‘standard’ YouTube themes and tags.

Here’s some of the traction we obtained on this project: FastCompany’s Co.Create, Aweek’s Agency Spy, Strategy, Inspiration Room, Creative CriminalsHot Digital, The Stable, Ads of the World, La Reclame.

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Miller Lite’s Bodega

Posted July 3, 2015


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Glossy partnered with LA-based Arts & Sciences to promote the new slice-of-life Miller Lite campaign created by TBWA\Chiat\Day LA.

The multi-spot campaign stars Marco Rodriguez of Eastbound and Down fame as the all-knowing shopkeeper who plays host to a colourful cast of characters. Arts & Sciences Matt Aselton directed the campaign and you can see more of the spots here.

Read a feature on the campaign in FastCompany’s Co.Create.

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Choose Happy

Posted July 2, 2015



Glossy partnered with Toronto-based Camp Jefferson and Koodo Mobile on the launch of its new brand platform, “Choose Happy.”

From the bottom up, Koodo’s new platform is mobile-optimized, engineered from the digital world to the traditional, hearkening to how people now predominantly consume their content. In developing the platform, Camp Jefferson’s creative exploration started with the most important screen in people’s lives — the mobile phone — and was inspired by the ‘bite-sized’ content people seek out and want to share. The result was a brand platform that references the responsive grid-based thinking of the digital realm, that’s highly flexible and can be sliced and diced in different ways, and easily deployed across a range of media. “Choose Happy” will be an enduring platform with work rolling out consistently over the next few years.

Read the press release.

Here’s some of the traction on the new brand platform and the campaign around it. AdweekMarketing, Strategy, Applied ArtsAgency Spy, Ads of the World, Little Black Book, The Stable, Adeevee.

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Mad Max Dusty Car Wash

Posted May 25, 2015


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Glossy partnered with Toronto-based Lowe Roche to promote its Dusty Car Wash for Universal Films’ Mad Max: Fury Road.

To promote the film, a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away – creating mobile billboards all around the city. Read more.

Here is some of the traction we obtained on the project: Creativity, FastCompany’s Co.Create, The Drum, ShotsApplied ArtsAgency Spy, Trend Hunter, MediaPost, Creative Criminals, Ads of the World, Narrative is Power, Little Black Book.

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Toronto Silent Film Festival

Posted May 12, 2015

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The Toronto Silent Film Festival once again turned to Instagram to promote its 2015 Festival. This is its third year using the social platform as an awareness tool. This year’s campaign, created by Toronto-based Red Lion, allowed people to experience all the films being shown at the festival in a truly personal way – allowing the user to create their own film. Read more about the campaign here.

Here is some of the traction Glossy obtained on the project: Creative Review’s Ads of the Week, PSFKDesign Taxi, FastCompany’s Co.Create, The Daily DotMarketing, Applied Arts, AgencySpy, Trend Hunter.

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Cycling Canada

Posted April 24, 2015


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Glossy partnered with Alter Ego to promote this visually stunning spot they created for Cycling Canada via Innocean Worldwide Canada. Read all about the spot here.

Here’s some of the traction: Stash,  Hypebeast, Creativity,  Creative ReviewMarketing, Design TaxiAdweek, NotcotFastCompany’s Co.Create,  Agency Spy, Shots, CG News, Shoot, Smannimation.

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Cummins & Partners Canada

Posted April 13, 2015


Glossy worked with Cummins & Partners Canada on the launch of its Toronto-based Canadian office. Read the press release.

The story was picked up on Marketing, Campaign Brief, AdNews, Shots, Profecto, AdForum, Little Black Book and Strategy.

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Fetch By Fetch

Posted April 13, 2015


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Glossy partnered with 3MillionDog’s founder Geoffrey Roche on the launch of Fetch by Fetch – an April Fools poo-scented canine cologne. Read more here.

The fake campaign received traction on Marketing,  Adweek’s Agency Spy (pehaps the best headline ever), Adweek’s AdFreak, The Stable, Applied Arts, Brand Channel, Little Black Book, Creative Criminals, MediaPost.

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Canadian Film Fest

Posted March 31, 2015


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Glossy partnered with JWT Toronto and OPC to launch this year’s promo spot for the Canadian Film Fest.

The spot features the fictitious ‘Academy of the Cliché’ – a place that specializes in teaching up and coming actors the tried and true cliché techniques of acting and film. Read more about the campaign.

Here’s some of the traction: Creativity, Marketing, FastCompany’s Co.Create, Applied Arts, MediaPost, Ads of the World, AgencySpy, Shoot, Shots, Little Black Book, Stimulant, The Drum, The Stable, Adland

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The Garden

Posted February 24, 2015


Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie came to glossy to launch their new creative company, The Garden.
Read the press release.

Here’s the coverage on their new shop:
Strategy, Marketing, AdAgeAgency Spy, Little Black Book, AdNews.

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