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Here are some samples of recent publicity we have obtained for our clients.

Cookin’ With Molly

Posted January 19, 2015

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Glossy partnered with DDB Canada and Partners Film to promote the latest PSA for Toronto Crime Stoppers. The spot provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is.” Read the press release.

Here is some of the traction we obtained on the spot – Applied ArtsCreative Review, FastCo.Create,  Agency SpyShots, Creative Criminals, Marketing Land, More About Advertising, Design Leader, Little Black Book.

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Advertising Against Humanity

Posted January 19, 2015

Glossy was so happy to partner with guys at Toronto-based The Juggernaut to get the word out about their fantastic holiday client gift – an unofficial Cards Against Humanity expansion pack – Advertising Against Humanity.

The Juggernaut created 500 packs of the cards,  with copy written by Lyranda Martin-Evans and Travis Cowdy who work at KBS+P Toronto, and people loved them.

The cards picked up quite a bit of media love, including –  Adweek, FastCompany’s Co.CreateMarketing, Design Taxi, Strategy, Campaign US, Trend Hunter, and AdHugger.

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Dadsong

Posted December 2, 2014

Glossy partnered with Seattle-based music company Walker to promote its latest musically-driven spot “Dadsong” for Old Spice,

Adweek wrote this story about how this spot was brought to life.

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Moms Demand Action

Posted November 12, 2014


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Glossy partnered with Grey Toronto on its latest campaign for Moms Demand Action for Gun Sense in America.

The new radio and print ads that target retail chain Kroger, are part of their ongoing “Guess Which One” campaign. Read more here.

The campaign received coverage in Adweek, Marketing, FastCompany’s Co.Create, Osocio, Little Black Book, More About Advertising, MediaPost, and Ads of the World.

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Smith Launch

Posted November 12, 2014

Glossy worked with Toronto-based Smith on its official launch and Sadie Cam PR Stunt. Yep – Sadie is a French Bulldog with a GoPro on her back who gives virtual office tours.

Smith, and Sadie, got some love from Adweek, MarketingLittle Black Book, SourceEcreative, Agency SpyShoot, ShotsStimulant, Stash and Dose.

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Fearless Challenge

Posted October 16, 2014


Glossy partnered with Lowe Roche on the creation and publicity around the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge. Read all about the project here.

Here is some of the traction we obtained on the fundraiser and its launch – Toronto Star, CTV News, Osocio, ET CanadaOttawa Sun, CTV Ottawa Morning Show, 660 News Radio Toronto, TSN, Globe and Mail, Trend HunterTalk Radio AM640 TorontoCreative ReviewMedia in Canada, Marketing Magazine, Adweek, Agency Spy, Urban Moms, MediapostOur Windsor News, Metro News London, The Toronto Egotist, Euro News, Shoot, Sprout, Agency Spy, Creative Bow, Marketers Mix.

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RBC The Mortgage

Posted April 30, 2014


Glossy partnered with Toronto-based agency Entrinsic on their “The Mortgage” campaign, targeting first-time homebuyers, for Canadian financial institution, RBC. Read the press release and view the work.

We are proud to say that we obtained a full page feature in the business section of a Friday edition of the Globe and Mail – an image of that story is above and you can read the article online. Here’s some additional traction we obtained on the campaign: Strategy, Agency Spy, Creative CriminalsShots, Little Black Book, Advert Lover, Marketing, Ads of the World, Marketingland and Trend Hunter.

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The Hair Down There

Posted April 19, 2014

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Glossy was thrilled to partner with Toronto-based animation and design studio Crush to promote this spot to raise awareness for Testicular Cancer. After all, it’s not often you get to use the words “balls” and “nut sack” in business emails.

People are sadistic, this spot did really well. Here’s some of the traction: BuzzFeed, InStyleNerveDaily Mail, Global News, Now TorontoFastCompany’s Co.Create, Huffington PostAdWeek, Osocio, The Drum, MediaPost, FOOYOH, Refinery29, POPSOP, Metro.

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Once More. The Story of VIN 903847

Posted March 12, 2014

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Glossy worked with Red Urban and Volkswagen Canada on the promotion of the documentary film Once More. The Story of VIN 903847 and the accompanying website OnceMore.ca. The film and website are about one special 1955 Beetle that’s been around the world three times and is still on the road. Read the full press release.

Here’s some of the coverage we obtained on this project – Communication Arts, FastCompany’s Co.Create, Shots, The Drum, Digital Journal, AdNews, Marketing Magazine, Little Black Book, Agency Spy, AdRants, Creative Criminals.

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Canadian Paralympic Committee

Posted March 11, 2014

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In the lead-up to the Sochi Paralympic Winter Games, glossy partnered with BBDO Toronto to promote this spot for the Canadian Paralympic Committee. The 60-second spot, titled “What’s There,” compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.

Here’s some of the traction we got on the campaign: Communication Arts, Creativity, Applied Arts, Creative Review, ShotsMedia Post, Creative Criminals and a Q&A with the creatives in SourceEcreative.

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