Here are some samples of recent publicity we have obtained for our clients.
Posted December 2, 2014
Glossy partnered with Seattle-based music company Walker to promote its latest musically-driven spot “Dadsong” for Old Spice,
Adweek wrote this story about how this spot was brought to life.
Posted November 12, 2014
The new radio and print ads that target retail chain Kroger, are part of their ongoing “Guess Which One” campaign. Read more here.
Posted November 12, 2014
Posted October 16, 2014
Here is some of the traction we obtained on the fundraiser and its launch – Toronto Star, CTV News, Osocio, ET Canada, Ottawa Sun, CTV Ottawa Morning Show, 660 News Radio Toronto, TSN, Globe and Mail, Trend Hunter, Talk Radio AM640 Toronto, Creative Review, Media in Canada, Marketing Magazine, Adweek, Agency Spy, Urban Moms, Mediapost, Our Windsor News, Metro News London, The Toronto Egotist, Euro News, Shoot, Sprout, Agency Spy, Creative Bow, Marketers Mix.
Posted April 30, 2014
Glossy partnered with Toronto-based agency Entrinsic on their “The Mortgage” campaign, targeting first-time homebuyers, for Canadian financial institution, RBC. Read the press release and view the work.
We are proud to say that we obtained a full page feature in the business section of a Friday edition of the Globe and Mail – an image of that story is above and you can read the article online. Here’s some additional traction we obtained on the campaign: Strategy, Agency Spy, Creative Criminals, Shots, Little Black Book, Advert Lover, Marketing, Ads of the World, Marketingland and Trend Hunter.
Posted April 19, 2014
Glossy was thrilled to partner with Toronto-based animation and design studio Crush to promote this spot to raise awareness for Testicular Cancer. After all, it’s not often you get to use the words “balls” and “nut sack” in business emails.
People are sadistic, this spot did really well. Here’s some of the traction: BuzzFeed, InStyle, Nerve, Daily Mail, Global News, Now Toronto, FastCompany’s Co.Create, Huffington Post, AdWeek, Osocio, The Drum, MediaPost, FOOYOH, Refinery29, POPSOP, Metro.
Posted March 12, 2014
Glossy worked with Red Urban and Volkswagen Canada on the promotion of the documentary film Once More. The Story of VIN 903847 and the accompanying website OnceMore.ca. The film and website are about one special 1955 Beetle that’s been around the world three times and is still on the road. Read the full press release.
Here’s some of the coverage we obtained on this project – Communication Arts, FastCompany’s Co.Create, Shots, The Drum, Digital Journal, AdNews, Marketing Magazine, Little Black Book, Agency Spy, AdRants, Creative Criminals.
Posted March 11, 2014
In the lead-up to the Sochi Paralympic Winter Games, glossy partnered with BBDO Toronto to promote this spot for the Canadian Paralympic Committee. The 60-second spot, titled “What’s There,” compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.
Here’s some of the traction we got on the campaign: Communication Arts, Creativity, Applied Arts, Creative Review, Shots, Media Post, Creative Criminals and a Q&A with the creatives in SourceEcreative.
Posted February 5, 2014
Glossy partnered with New York-based production company Piro to promote the new Chipotle original comedy series, “Farmed and Dangerous,” that satirically explores the world of industrial agriculture in America.
Posted January 16, 2014
Glossy again partnered with Rethink on their second Molson Beer project, this time with Untitled Films. This spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian.
Here’s some of the traction the spot received.