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Here are some samples of recent publicity we have obtained for our clients.

Fearless Challenge

Posted October 16, 2014

Glossy partnered with Lowe Roche on the creation and publicity around the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge. Read all about the project here.

Here is some of the traction we obtained on the fundraiser and its launch – Globe and Mail, Toronto Star, CTV News, Osocio, Ottawa Sun, CTV Ottawa Morning Show, 660 News Radio Toronto, Talk Radio AM640 TorontoCreative ReviewMedia in Canada, Marketing Magazine, Adweek, Agency Spy, Urban Moms, MediapostOur Windsor News.

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RBC The Mortgage

Posted April 30, 2014

Glossy partnered with Toronto-based agency Entrinsic on their “The Mortgage” campaign, targeting first-time homebuyers, for Canadian financial institution, RBC. Read the press release and view the work.

We are proud to say that we obtained a full page feature in the business section of a Friday edition of the Globe and Mail – an image of that story is above and you can read the article online. Here’s some additional traction we obtained on the campaign: Strategy, Agency Spy, Creative CriminalsShots, Little Black Book, Advert Lover, Marketing, Ads of the World, Marketingland and Trend Hunter.

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The Hair Down There

Posted April 19, 2014

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Glossy was thrilled to partner with Toronto-based animation and design studio Crush to promote this spot to raise awareness for Testicular Cancer. After all, it’s not often you get to use the words “balls” and “nut sack” in business emails.

People are sadistic, this spot did really well. Here’s some of the traction: BuzzFeed, InStyleNerveDaily Mail, Global News, Now TorontoFastCompany’s Co.Create, Huffington PostAdWeek, Osocio, The Drum, MediaPost, FOOYOH, Refinery29, POPSOP, Metro,

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Once More. The Story of VIN 903847

Posted March 12, 2014

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Glossy worked with Red Urban and Volkswagen Canada on the promotion of the documentary film Once More. The Story of VIN 903847 and the accompanying website OnceMore.ca. The film and website are about one special 1955 Beetle that’s been around the world three times and is still on the road. Read the full press release.

Here’s some of the coverage we obtained on this project – Communication Arts, FastCompany’s Co.Create, Shots, The Drum, Digital Journal, AdNews, Marketing Magazine, Little Black Book, Agency Spy, AdRants, Creative Criminals.

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Canadian Paralympic Committee

Posted March 11, 2014

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In the lead-up to the Sochi Paralympic Winter Games, glossy partnered with BBDO Toronto to promote this spot for the Canadian Paralympic Committee. The 60-second spot, titled “What’s There,” compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.

Here’s some of the traction we got on the campaign: Communication Arts, Creativity, Applied Arts, Creative Review, ShotsMedia Post, Creative Criminals and a Q&A with the creatives in SourceEcreative.

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Farmed and Dangerous

Posted February 5, 2014

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Glossy partnered with New York-based production company Piro to promote the new Chipotle original comedy series,  “Farmed and Dangerous,” that satirically explores the world of industrial agriculture in America.

Here’s some coverage we obtained for Piro on the project: The Spot on Adweek, Creative Review, PSFK, Contagious, Brand Channel, Little Black Book, Business Insider, Agency Spy.

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The Beer Fridge – Project Indonesia

Posted January 16, 2014

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Glossy again partnered with Rethink on their second Molson Beer project, this time with Untitled Films. This spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian.

Here’s some of the traction the spot received.

Creativity, FastCompany’s Co.Create, AdWeek, Ads of the World, Advertlover, Applied Arts, Trend Hunter, Strategy, MediaPost, Trendolizer.

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Behind the Mom Song

Posted January 16, 2014

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Glossy worked with Portland-based music shop Walker to get this behind the work feature on their “Mom Song” for Old Spice via W+K Portland.

Read the feature on Creativity.

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The 150 Logo Project

Posted January 13, 2014

Unhappy with the Canadian Government’s proposed logos for Canada’s 150th Birthday, art director and graphic designer Ibraheem Youssef rallied Canadian designers together to submit their own (better) logos in The 150 Logo Project.

Youssef was overwhelmed by the response – not only from the design community but also from the national and international media attention the project received.

Glossy worked with Youssef to promote the project. Here’s some of the attention it received.

Communication Arts, CBC’s Power and Politics, Sun TV, Toronto Star, Huffington Post, Design Taxi, 680 News, Creative Review, FastCompany’s Co.Create, Strategy Magazine, Global News, Toronto Life, Marketing Magazine, Yahoo! News, CityNews, Applied Arts, AdRants.

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Living Opera Piano

Posted October 2, 2013

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Glossy worked with Lowe Roche and TFO on the Living Opera Piano -  a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. The singers were connected to the notes via vibrating bracelets, so every time someone stepped on their note they would get “shocked” into singing.

Here’s some of the traction on the project – MarketingCreativity, FastCompany’s Co.Create, PSFK, Campaign Brief, Daily DotAdRants, Toronto Egotist, Stimulant, CBS News, Media Post, AdLandWhat’s Trending.

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