Here are some samples of recent publicity we have obtained for our clients.
Posted April 30, 2014
Glossy partnered with Toronto-based agency Entrinsic on their “The Mortgage” campaign, targeting first-time homebuyers, for Canadian financial institution, RBC. Read the press release and view there work here.
We are proud to say that we obtained a full page feature in the business section of a Friday edition of the Globe and Mail – an image of that story is above and you can read the article online. Here’s some additional traction we obtained on the campaign: Strategy, Agency Spy, Creative Criminals, Shots, Little Black Book, Advert Lover, Marketing, Ads of the World, Marketingland and Trend Hunter.
Posted April 19, 2014
Glossy was thrilled to partner with Toronto-based animation and design studio Crush to promote this spot to raise awareness for Testicular Cancer. After all, it’s not often you get to use the words “balls” and “nut sack” in business emails.
People are sadistic, this spot did really well. Here’s some of the traction: BuzzFeed, InStyle, Nerve, Daily Mail, Global News, Now Toronto, FastCompany’s Co.Create, Huffington Post, AdWeek, Osocio, The Drum, MediaPost, FOOYOH, Refinery29, POPSOP, Metro,
Posted March 12, 2014
Glossy worked with Red Urban and Volkswagen Canada on the promotion of the documentary film Once More. The Story of VIN 903847 and the accompanying website OnceMore.ca. The film and website are about one special 1955 Beetle that’s been around the world three times and is still on the road. Read the full press release.
Here’s some of the coverage we obtained on this project – Communication Arts, FastCompany’s Co.Create, Shots, The Drum, Digital Journal, AdNews, Marketing Magazine, Little Black Book, Agency Spy, AdRants, Creative Criminals.
Posted March 11, 2014
In the lead-up to the Sochi Paralympic Winter Games, glossy partnered with BBDO Toronto to promote this spot for the Canadian Paralympic Committee. The 60-second spot, titled “What’s There,” compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.
Here’s some of the traction we got on the campaign: Communication Arts, Creativity, Applied Arts, Creative Review, Shots, Media Post, Creative Criminals and a Q&A with the creatives in SourceEcreative.
Posted February 5, 2014
Glossy partnered with New York-based production company Piro to promote the new Chipotle original comedy series, “Farmed and Dangerous,” that satirically explores the world of industrial agriculture in America.
Posted January 16, 2014
Glossy again partnered with Rethink on their second Molson Beer project, this time with Untitled Films. This spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian.
Here’s some of the traction the spot received.
Posted January 16, 2014
Posted January 13, 2014
Unhappy with the Canadian Government’s proposed logos for Canada’s 150th Birthday, art director and graphic designer Ibraheem Yousseff rallied Canadian designers together to submit their own (better) logos in The 150 Logo Project.
Youssef was overwhelmed by the response – not only from the design community but also from the national and international media attention the project received.
Glossy worked with Youssef to promote the project. Here’s some of the attention it received.
Communication Arts, CBC’s Power and Politics, Sun TV, Toronto Star, Huffington Post, Design Taxi, 680 News, Creative Review, FastCompany’s Co.Create, Strategy Magazine, Global News, Toronto Life, Marketing Magazine, Yahoo! News, CityNews, Applied Arts, AdRants.
Posted October 2, 2013
Glossy worked with Lowe Roche and TFO on the Living Opera Piano - a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. The singers were connected to the notes via vibrating bracelets, so every time someone stepped on their note they would get “shocked” into singing.
Here’s some of the traction on the project – Marketing, Creativity, FastCompany’s Co.Create, PSFK, Campaign Brief, Daily Dot, AdRants, Toronto Egotist, Stimulant, CBS News, Media Post, AdLand, What’s Trending.
Posted September 30, 2013
We love working with Honey Badger director James Frost. He has this wonderful way of mixing technology and art in his projects. He recently reached out to glossy to help with his most recent project, this human printing press for Nike Turkey, via W+K Amsterdam.
Check out more of James’ amazing work here.