Here are some samples of recent publicity we have obtained for our clients.
Posted February 5, 2014
Glossy partnered with New York-based production company Piro to promote the new Chipotle original comedy series, “Farmed and Dangerous,” that satirically explores the world of industrial agriculture in America.
Posted January 16, 2014
Glossy again partnered with Rethink on their second Molson Beer project, this time with Untitled Films. This spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian.
Here’s some of the traction the spot received.
Posted January 16, 2014
Posted January 13, 2014
Unhappy with the Canadian Government’s proposed logos for Canada’s 150th Birthday, art director and graphic designer Ibraheem Yousseff rallied Canadian designers together to submit their own (better) logos in The 150 Logo Project.
Youssef was overwhelmed by the response – not only from the design community but also from the national and international media attention the project received.
Glossy worked with Youssef to promote the project. Here’s some of the attention it received.
Communication Arts, CBC’s Power and Politics, Sun TV, Toronto Star, Huffington Post, Design Taxi, 680 News, Creative Review, FastCompany’s Co.Create, Strategy Magazine, Global News, Toronto Life, Marketing Magazine, Yahoo! News, CityNews, Applied Arts, AdRants.
Posted October 2, 2013
Glossy worked with Lowe Roche and TFO on the Living Opera Piano - a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. The singers were connected to the notes via vibrating bracelets, so every time someone stepped on their note they would get “shocked” into singing.
Here’s some of the traction on the project – Marketing, Creativity, FastCompany’s Co.Create, PSFK, Campaign Brief, Daily Dot, AdRants, Toronto Egotist, Stimulant, CBS News, Media Post, AdLand, What’s Trending.
Posted September 30, 2013
We love working with Honey Badger director James Frost. He has this wonderful way of mixing technology and art in his projects. He recently reached out to glossy to help with his most recent project, this human printing press for Nike Turkey, via W+K Amsterdam.
Check out more of James’ amazing work here.
Posted September 16, 2013
Glossy teamed-up with Toronto based creative agency UNION and Colgate-Palmolive to launch the Twitter-based campaign called, “There’s Something In Your Tweet,” to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.
The campaign includes a first-of-its-kind service that puts Twitter to a completely new use: anonymously alerting people to food stuck in their teeth, sparing friends the embarrassment of pointing it out themselves.
Here’s some of the traction on the initiative – Creativity, AdAge, Branding Magazine, Campaign Brief, Media Post, Ads of the World, DIGIDAY, The Drum, Applied Arts, Media Post, AdVirtues, I Believe in Advertising, Saatchi London’s Blog and Adverblog.
Posted August 28, 2013
Glossy worked with Anomaly and MINI Canada to promote the MINI Roller Coaster – an experiential campaign where three MINIs were converted into a roller coaster (of sorts). Read the full press release.
Here’s some of the traction that this stunt garnered – PSFK, Media in Canada, Design Taxi, Campaign Brief, Creativity, Marketing, The Inspiration, Ads of the World, AdRants, Design Boom, The Drum and Little Black Book.
Posted July 30, 2013
Glossy partnered with Rethink and Partners Film for the launch of Molson Canadian’s “The Beer Fridge”. The stunt featured a beer fridge, fully stocked with Molson Canadian, which was placed in a number of European cities. The catch – not everyone can open it. It can only be opened by scanning a Canadian passport.
Here’s some of the traction on the stunt: Adweek, Mashable, Creativity, Gizmag, PSFK, FastCompany’s Co.Create, The Globe and Mail, Campaign Brief Asia, Ads of the World, Technology News Station, Toronto Star, Agency Spy, AdLand, Branding Identity Design, Creative Critic, Applied Arts, Simply Zesty, Elma Alt Shift, Integrated Brands, This is Guerrilla, MSN News and Branding Magazine.
Posted July 25, 2013
Introducing Street Waxing. In this stunt by Toronto-based Lowe Roche, for Toronto’s Fuzz Wax Bar, people were asked to rip the wax strips off the male model. Funny phrases like “We’ll take the monkey off your back” and “You’ll walk a little differently” accompanied the tagline “So good, it hurts”, were printed on the strips along with a coupon for the shop. Good sadistic fun.