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Portfolio

Here are some samples of recent publicity we have obtained for our clients.

The Garden

Posted February 24, 2015


Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie came to glossy to launch their new creative company, The Garden.
Read the press release.

Here’s the coverage on their new shop:
Strategy, Marketing, AdAgeAgency Spy, Little Black Book, AdNews.

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Jesus

Posted February 24, 2015



Glossy partnered with Montreal-based 1one to promote their self-promo film, “Jesus”.

To showcase its unique production and post-production offerings, 1one created this promotional video, in partnership with integrated advertising agency lg2, that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

Read the press release.

Here’s some of the traction: Adweek, FastCompany’s Co.Create, Agency Spy, More About AdvertisingAds of the World, MediaPostStimulant, Applied ArtsLittle Black Book’s Editor’s Choice, Ad Universe, Culture PubGuerrilla Marketing Blog, GizmodoThe Daily What, Trendolizer, Sploid.

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Oasis Skateboard Factory

Posted February 9, 2015


Glossy teamed up with Anomaly Toronto and Oasis Skateboard Factory to promote their 2nd year of an ongoing partnership.

Oasis Skateboard Factory is an award-winning Toronto District School Board alternative high school program that allows at-risk students to earn high school credits by running a skateboard and design company. As part of this partnership, students are matched with mentors from Anomaly who coach and support them through the development of their skateboard brands from the ground up.  Learn more here.

Here’s some of the traction on their recent pop-up shop and graduation: CTV News, Feb/March issue of Strategy Magazine, Applied Arts, Little Black BookAdForum, The Denver Egotist.

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Lockdown

Posted February 9, 2015


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Glossy partnered with Grey Canada, Moms Demand Action Against Gun Sense in America and Untitled Films, to promote their latest spot, Lockdown.

Here’s some of the traction the spot obtained: AdweekCommunication Arts, FastCompany’s Co.Create, Shoot, Agency Spy, AdPulpShots, AdlandDavid Reviews.

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Cookin’ With Molly

Posted January 19, 2015

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Glossy partnered with DDB Canada and Partners Film to promote the latest PSA for Toronto Crime Stoppers. The spot provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is.” Read the press release.

Here is some of the traction we obtained on the spot – Applied ArtsCreative Review, FastCo.Create,  Agency SpyShots, Creative Criminals, Marketing Land, More About Advertising, Inspiration RoomMediaPost, AdNewsDesign Leader, Little Black Book.

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Advertising Against Humanity

Posted January 19, 2015

Glossy was so happy to partner with guys at Toronto-based The Juggernaut to get the word out about their fantastic holiday client gift – an unofficial Cards Against Humanity expansion pack – Advertising Against Humanity.

The Juggernaut created 500 packs of the cards,  with copy written by Lyranda Martin-Evans and Travis Cowdy who work at KBS+P Toronto, and people loved them.

The cards picked up quite a bit of media love, including –  Adweek, FastCompany’s Co.CreateMarketing, Design Taxi, Strategy, Campaign US, Trend Hunter, and AdHugger.

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Dadsong

Posted December 2, 2014

Glossy partnered with Seattle-based music company Walker to promote its latest musically-driven spot “Dadsong” for Old Spice,

Adweek wrote this story about how this spot was brought to life.

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Moms Demand Action

Posted November 12, 2014


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Glossy partnered with Grey Toronto on its latest campaign for Moms Demand Action for Gun Sense in America.

The new radio and print ads that target retail chain Kroger, are part of their ongoing “Guess Which One” campaign. Read more here.

The campaign received coverage in Adweek, Marketing, FastCompany’s Co.Create, Osocio, Little Black Book, More About Advertising, MediaPost, and Ads of the World.

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Smith Launch

Posted November 12, 2014

Glossy worked with Toronto-based Smith on its official launch and Sadie Cam PR Stunt. Yep – Sadie is a French Bulldog with a GoPro on her back who gives virtual office tours.

Smith, and Sadie, got some love from Adweek, MarketingLittle Black Book, SourceEcreative, Agency SpyShoot, ShotsStimulant, Stash and Dose.

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Fearless Challenge

Posted October 16, 2014


Glossy partnered with Lowe Roche on the creation and publicity around the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge. Read all about the project here.

Here is some of the traction we obtained on the fundraiser and its launch – Toronto Star, CTV News, Osocio, ET CanadaOttawa Sun, CTV Ottawa Morning Show, 660 News Radio Toronto, TSN, Globe and Mail, Trend HunterTalk Radio AM640 TorontoCreative ReviewMedia in Canada, Marketing Magazine, Adweek, Agency Spy, Urban Moms, MediapostOur Windsor News, Metro News London, The Toronto Egotist, Euro News, Shoot, Sprout, Agency Spy, Creative Bow, Marketers Mix.

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