Here are some samples of recent publicity we have obtained for our clients.
Posted July 3, 2015
To promote Volvo’s new XC60, Grey Canada set out to created pre-roll ads you actually want to watch. They hyperlinked specific YouTube themes and subject matter to specific car features. Team members from Creative, Media and Analytics all worked together 24hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending & topical messages in real time. In addition to ‘standard’ YouTube themes and tags.
Here’s some of the traction we obtained on this project: FastCompany’s Co.Create, Aweek’s Agency Spy, Strategy, Inspiration Room, Creative Criminals, Hot Digital, The Stable, Ads of the World, La Reclame.
Posted July 3, 2015
The multi-spot campaign stars Marco Rodriguez of Eastbound and Down fame as the all-knowing shopkeeper who plays host to a colourful cast of characters. Arts & Sciences Matt Aselton directed the campaign and you can see more of the spots here.
Read a feature on the campaign in FastCompany’s Co.Create.
Posted July 2, 2015
Glossy partnered with Toronto-based Camp Jefferson and Koodo Mobile on the launch of its new brand platform, “Choose Happy.”
From the bottom up, Koodo’s new platform is mobile-optimized, engineered from the digital world to the traditional, hearkening to how people now predominantly consume their content. In developing the platform, Camp Jefferson’s creative exploration started with the most important screen in people’s lives — the mobile phone — and was inspired by the ‘bite-sized’ content people seek out and want to share. The result was a brand platform that references the responsive grid-based thinking of the digital realm, that’s highly flexible and can be sliced and diced in different ways, and easily deployed across a range of media. “Choose Happy” will be an enduring platform with work rolling out consistently over the next few years.
Read the press release.
Posted May 25, 2015
Glossy partnered with Toronto-based Lowe Roche to promote its Dusty Car Wash for Universal Films’ Mad Max: Fury Road.
To promote the film, a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away – creating mobile billboards all around the city. Read more.
Here is some of the traction we obtained on the project: Creativity, FastCompany’s Co.Create, The Drum, Shots, Applied Arts, Agency Spy, Trend Hunter, MediaPost, Creative Criminals, Ads of the World, Narrative is Power, Little Black Book.
Posted May 12, 2015
The Toronto Silent Film Festival once again turned to Instagram to promote its 2015 Festival. This is its third year using the social platform as an awareness tool. This year’s campaign, created by Toronto-based Red Lion, allowed people to experience all the films being shown at the festival in a truly personal way – allowing the user to create their own film. Read more about the campaign here.
Here is some of the traction Glossy obtained on the project: Creative Review’s Ads of the Week, PSFK, Design Taxi, FastCompany’s Co.Create, The Daily Dot, Marketing, Applied Arts, AgencySpy, Trend Hunter.
Posted April 24, 2015
Posted April 13, 2015
Posted April 13, 2015
The fake campaign received traction on Marketing, Adweek’s Agency Spy (pehaps the best headline ever), Adweek’s AdFreak, The Stable, Applied Arts, Brand Channel, Little Black Book, Creative Criminals, MediaPost.
Posted March 31, 2015
The spot features the fictitious ‘Academy of the Cliché’ – a place that specializes in teaching up and coming actors the tried and true cliché techniques of acting and film. Read more about the campaign.
Here’s some of the traction: Creativity, Marketing, FastCompany’s Co.Create, Applied Arts, MediaPost, Ads of the World, AgencySpy, Shoot, Shots, Little Black Book, Stimulant, The Drum, The Stable, Adland
Posted February 24, 2015