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Portfolio

Here are some samples of recent publicity we have obtained for our clients.

Mad Max Dusty Car Wash

Posted May 25, 2015


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Glossy partnered with Toronto-based Lowe Roche to promote its Dusty Car Wash for Universal Films’ Mad Max: Fury Road.

To promote the film, a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away – creating mobile billboards all around the city. Read more.

Here is some of the traction we obtained on the project: Creativity, FastCompany’s Co.Create, The Drum, ShotsApplied ArtsAgency Spy, Trend Hunter, MediaPost, Creative Criminals, Ads of the World, Narrative is Power, Little Black Book.

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Toronto Silent Film Festival

Posted May 12, 2015

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The Toronto Silent Film Festival once again turned to Instagram to promote its 2015 Festival. This is its third year using the social platform as an awareness tool. This year’s campaign, created by Toronto-based Red Lion, allowed people to experience all the films being shown at the festival in a truly personal way – allowing the user to create their own film. Read more about the campaign here.

Here is some of the traction Glossy obtained on the project: Creative Review’s Ads of the Week, PSFKDesign Taxi, FastCompany’s Co.Create, The Daily DotMarketing, Applied Arts, AgencySpy, Trend Hunter.

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Cycling Canada

Posted April 24, 2015


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Glossy partnered with Alter Ego to promote this visually stunning spot they created for Cycling Canada via Innocean Worldwide Canada. Read all about the spot here.

Here’s some of the traction: Stash,  Hypebeast, Creativity,  Creative ReviewMarketing, Design TaxiAdweek, NotcotFastCompany’s Co.Create,  Agency Spy, Shots, CG News, Shoot, Smannimation.

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Cummins & Partners Canada

Posted April 13, 2015


Glossy worked with Cummins & Partners Canada on the launch of its Toronto-based Canadian office. Read the press release.

The story was picked up on Marketing, Campaign Brief, AdNews, Shots, Profecto, AdForum, Little Black Book and Strategy.

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Fetch By Fetch

Posted April 13, 2015


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Glossy partnered with 3MillionDog’s founder Geoffrey Roche on the launch of Fetch by Fetch – an April Fools poo-scented canine cologne. Read more here.

The fake campaign received traction on Marketing,  Adweek’s Agency Spy (pehaps the best headline ever), Adweek’s AdFreak, The Stable, Applied Arts, Brand Channel, Little Black Book, Creative Criminals, MediaPost.

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Canadian Film Fest

Posted March 31, 2015


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Glossy partnered with JWT Toronto and OPC to launch this year’s promo spot for the Canadian Film Fest.

The spot features the fictitious ‘Academy of the Cliché’ – a place that specializes in teaching up and coming actors the tried and true cliché techniques of acting and film. Read more about the campaign.

Here’s some of the traction: Creativity, Marketing, FastCompany’s Co.Create, Applied Arts, MediaPost, Ads of the World, AgencySpy, Shoot, Shots, Little Black Book, Stimulant, The Drum, The Stable, Adland

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The Garden

Posted February 24, 2015


Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie came to glossy to launch their new creative company, The Garden.
Read the press release.

Here’s the coverage on their new shop:
Strategy, Marketing, AdAgeAgency Spy, Little Black Book, AdNews.

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Jesus

Posted February 24, 2015



Glossy partnered with Montreal-based 1one to promote their self-promo film, “Jesus”.

To showcase its unique production and post-production offerings, 1one created this promotional video, in partnership with integrated advertising agency lg2, that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

Read the press release.

Here’s some of the traction: Adweek, FastCompany’s Co.Create, Agency Spy, More About AdvertisingAds of the World, MediaPostStimulant, Applied ArtsLittle Black Book’s Editor’s Choice, Ad Universe, Culture PubGuerrilla Marketing Blog, GizmodoThe Daily What, Trendolizer, Sploid.

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Oasis Skateboard Factory

Posted February 9, 2015


Glossy teamed up with Anomaly Toronto and Oasis Skateboard Factory to promote their 2nd year of an ongoing partnership.

Oasis Skateboard Factory is an award-winning Toronto District School Board alternative high school program that allows at-risk students to earn high school credits by running a skateboard and design company. As part of this partnership, students are matched with mentors from Anomaly who coach and support them through the development of their skateboard brands from the ground up.  Learn more here.

Here’s some of the traction on their recent pop-up shop and graduation: CTV News, Feb/March issue of Strategy Magazine, Applied Arts, Little Black BookAdForum, The Denver Egotist.

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Lockdown

Posted February 9, 2015


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Glossy partnered with Grey Canada, Moms Demand Action Against Gun Sense in America and Untitled Films, to promote their latest spot, Lockdown.

Here’s some of the traction the spot obtained: AdweekCommunication Arts, FastCompany’s Co.Create, Shoot, Agency Spy, AdPulpShots, AdlandDavid Reviews.

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