Here are some samples of recent publicity we have obtained for our clients.
Posted May 30, 2016
Glossy partnered with Grey Canada to promote its “Open House” for the Salvation Army of Canada. The campaign staged a real life “Open House” exhibit to show how poverty often remains hidden behind a seemingly fine exterior. From the outside, the home looked well kept. But inside, the public was faced with a different reality. Unknowingly, the public walked into a home representative of a family living in poverty. The open house provided an interactive, immersive experience with plaques and visual displays highlighting the struggles of over 300,000 Canadians living in poverty. The house featured hidden cameras to capture people’s reactions to the displays. Read the press release.
Posted May 30, 2016
Glossy partnered with Toronto-based Red Urban to promote its new campaign for the Subaru Outback, called “Dark Sky.”
Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is an initiative that seeks to inspire Canadians’ inner stargazer by sparking their desire and curiosity to see what’s ‘up there’ — the billions of bright little lights that illuminate the vast expanse of sky above. #SubaruDarkSky kicked off with a digital video depicting a family that heads out in their Subaru Outback to a remote location outside the city so they can gaze upon the grandeur of starry sky uninhibited by artificial light. The video, which will also appear in cinemas, will serve as launchpad for an ongoing, multichannel effort encouraging Canadians to head out out under starry skies across the country. Read the press release.
Posted May 30, 2016
For the fourth year in a row, glossy has promoted an Instagram-based campaign for the Toronto Silent Film Festival. For this year;s campaign, Toronto-based creative shop Red Lion created an Instagram Escape Room to promote the festival.
The escape room is a fully interactive experience where users have to solve clues, find hidden film reels, and unscramble the secret code in order to escape. The entire experience uses a panoramic photo filled with hidden clues and movie props. When the user clicks on any frame, it turns into a POV video where they see themselves searching that area of the room. Each reel contains one letter. Those letters can be combined to create a secret code. There’s only one code that opens the door, so you need to find all seven letters to escape. Read the press release here.
Here’s some traction on the campaign: Adweek, The Awesomer, Campaign, Motionographer, Strategy, Applied Arts, Shots, Trend Hunter.
Posted April 5, 2016
Glossy partnered with Toronto-based creative shop Blackjet Inc. on its announcement that they’ll be adding free weed to their benefits package to attract new talent, as soon as cannabis is made legal in Ontario. Sound too good to be true? Well, it is. It was an April Fool’s stunt, but they are hiring and the stunt got them more resumes than they can count and some great media attention. Read the press release.
Posted April 1, 2016
Glossy partnered with Los Angeles-based Furlined and Arnold Worldwide Boston for this article in FastCompany’s Co.Create on this campaign for CenturyLink that launched during the 2016 Oscars and stars Paul Giamatti with a family of movie buffs. The campaign is directed by Furlined’s Will Speck and Josh Gordon.
Read more on FastCo.Create.
Posted March 30, 2016
Glossy partnered with Toronto-Based Bensimon Byrne, to promote its “Endless Slogans” campaign for Amsterdam Brewery. The 60-secod spot for Boneshaker makes fun of every single beer category cliché while getting across how ridiculously tasty it is.
Bensimon Byrne is also the agency that helped Justin Trudeau (Canada’s new Prime Minister) get into office.
The campaign was Adweek’s Ad of the Day.
Posted January 11, 2016
Glossy partnered with FCB Toronto and FCB New York on The Window Project – a holiday installation that appeared in a Toronto storefront window to raise awareness over the increase of domestic violence over the holidays and to raise funds for a number of women’s shelters across Ontario. Read the full press release here.
Here’s some of the traction we obtained: CityNews, New York Times, Global News’ The Morning Show, Global News Hour Toronto, Huffington Post, Marketing Magazine, MSN.com, Adweek, PSFK, Trend Hunter, The Stable, and Little Black Book. We also received coverage on CBC radio and TV as well as CTV news.
Posted December 3, 2015
Glossy partnered with The Garden to promote its work with IZ, a company dedicated to the creation of sophisticated and functional clothing for people using wheelchairs, founded by renowned designer Izzy Camilleri.
Not only did The Garden reframe and rebrand the business, they also saw an opportunity for the company to have an even bigger positive impact beyond the world of fashion. The Garden shifted the company’s traditional retail business model with an initiative called Access10: with every product purchased, IZ will give 10 per cent of its total gross sales towards projects to increase accessibility. Through Access10, IZ partners with organizations such as Stop Gap to help mobilize teams to build brightly coloured ramps in communities across North America.
Headlining IZ’s brand relaunch is a new social media campaign called “Fashion IZ Freedom,” that utilizes the power of fashion to get the message out about the importance of making the world a more accessible place.The campaign calls on people to order a special “Fashion IZ Freedom” t-shirt to raise awareness around accessibility issues. Once they receive the shirt, people are prompted with a card to “take a seat” for accessibility issues across North America by taking a seated selfie while wearing the shirt. They are then encouraged to share their pics with their social networks tagging @IZadaptive and #FashionIZFreedom. All proceeds from these t-shirts go towards building ramps in communities across North America. Read more here.
Posted October 18, 2015
Posted October 7, 2015
Glossy worked with LA-based Community Films to promote its latest heartfelt spot for Cheerios via Saatchi & Saatchi New York. The spot, called “Grandpa,” is directed by Matt Smukler, who has teamed up with the brand and agency on a number of memorable ads — most notably, the one with the interracial family that caused such a stir in 2013.