Volvo Launches Thoughtful Test Drive

//  11.30.16

Volvo Car Canada Ltd. have launched the Thoughtful Test Drive campaign, created by GREY Canada, in partnership with United Way Centraide. Volvo Canada will make a donation to United Way Centraide on behalf of each test drive taken at Canadian Volvo retailers from November 7th to December 31st. The national program aims to raise $100,000 in donations to support families in need across Canada.

“Volvo Cars is a human centric brand that is passionate about building vehicles that keep our drivers and their families comfortable, content and most importantly, safe,” said Alexander Lvovich, Managing Director, Volvo Car Canada Ltd. “We at Volvo Canada are thrilled to extend this passion across the country in support of families in need with the Thoughtful Test Drive campaign.”

The Thoughtful Test Drive campaign aligns with an integral pillar in the Volvo Car brand’s focus: people. People are the driving principle behind all of the brand’s technological innovations and world first’s safety advancements. This program is an opportunity for Volvo Canada and its retailer network to not only introduce new customers to the Volvo brand, but also to support local communities across the country through United Way Centraide’s remarkable work.

“Caring about people in need is an important value to both United Way Centraide and Canadians across the country,” said Dr. Jacline Nyman, President & CEO of United Way Centraide Canada. “By supporting United Way Centraide this holiday season, Volvo Cars and its customers are demonstrating the true power of improving the lives of families in our local communities.”

To book a test drive, and to support the Thoughtful Test Drive campaign, please visit:
To learn more about Volvo Cars’ award-winning product, please visit:
About United Way Centraide Canada
Operating locally in over 100 communities across Canada, United Way Centraide works to meet immediate needs and invests in long-term solutions to challenging social issues. Together with the generous support of Canadians, United Way Centraide improves lives locally by moving people from poverty to possibility, helping kids be all they can be, and building strong and healthy communities. Learn more about United Way Centraide’s work in communities nationwide at
About Volvo Car Canada
Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.