Posted October 21, 2014
I have a feeling that Halloween isn’t big in Sweden, but I do like a little Kubrick-inspired spot.
Posted October 20, 2014
The Scoop – on Friday, September 26, Sovereign State celebrated Toronto’s cultural and commercial growth with the launch of a print series at Toronto’s iconic Gladstone Hotel. The State Goods print series features artwork from Sovereign State designers, artists and collaborators. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. The night also harnessed the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.
Posted October 17, 2014
Those of you in Canada will remember the “Heritage Minutes” shorts that celebrate and educate on moments in Canadian history – James Naismith cutting the bottom out of a peach basket to help make basketball what it is today, Jennie Trout facing adversity while she was becoming the first woman doctor in Canada, Joe Shuster’s moment of realization that Superman would be “faster than a speeding bullet.”
For those of you are who not Canadian, these vignettes, created by Historica Canada, aired on TV and are a large part of Canadian pop culture. You can watch the Joe Shuster one here (starring my friend Adam Reid who also stars in this great Toyota commercial that won a Gold Lion – I digress). There’s a playlist of all of them here (not great quality).
Anyway…Halifax-based designer Christopher Hemsworth has created a series of posters that encapsulate a moment that perfectly sums up each of the Heritage Canada vignettes. Hemsworth started creating the series on his own in 2012, but has since connected with Heritage Canada and they commissioned him for an entire set. The posters are available for sale on their website.
Posted October 6, 2014
Stink’s Jones+Tino directed the latest spot for Leica, celebrating a 100 years of the iconic camera. The film shows more than 35 famous photographs that form the history of photography and how Leica helped shape it. Agency is F/Nazca Saatchi & Saatchi, São Paulo.
Posted September 29, 2014
Here’s another great film from director Matthew Frost – this time for Vs. mag and starring Kirsten Dunst.
You may remember Frost’s “Fashion Film” (below) – also amazing. See more of his goodies on his Vimeo Channel.
Posted September 23, 2014
I like boobs and playful copywriting (who doesn’t?). Celebrate your breasts with this musical reminder to get them checked.
The singingmammogram.org plays off the idea of sending a singing telegram and features a video and song with lyrics that deliver an important preventive health message – reminding you to get a mammogram – in a fun, clever and encouraging way.
Posted September 22, 2014
I’m not sure who is more endearing in this new MasterCard spot via Toronto-based MacLaren McCann – Justin Timberlake or Jenelle from Burlington, Ontario.
In her priceless moment for MasterCard, Janelle asked to play mini putt, eat nachos and drink beer with Justin Timberlake – and that she did.
Posted September 12, 2014
Sovereign State Celebrates Toronto Culture with Unique Event
Toronto-based Idea consultancy Sovereign State is paying homage to the city it calls home with a unique event celebrating Hogtown’s cultural and commercial growth.
Taking place at the iconic Gladstone Hotel on Friday, September 26, the event will be centred on the launch of a print series by Sovereign State sister brand State Goods. The series features artwork from Sovereign State designers, artists and collaborators, including illustrator Nimit Malavia, current cover artist for the DC Comics series Fables, motion graphics designer and film director Jullian Ablaza, Art Director and Designer Ibraheem Youssef, and Sovereign State Creative Director Joel Gregorio. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. One print, for example, features the alphabet as Toronto-centric icons like the TTC, Sam the Record Man and Honest Ed’s, while another depicts Toronto’s native flora and fauna springing forth from the top of the CN Tower.
The experience will also harness the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.
Posted July 14, 2014
Nice – Sean Astin reprises his role as Rudy in this commercial for ESPN that explains the new College Football Playoff.
Posted June 24, 2014
The 4th of July is just over a week away and Newcastle Brown has launched this hilarious campaign, featuring British funny man Stephen Merchant, to promote a new holiday – Independence Eve.
Called “If We Won?”, the film imagines how great the USA could have been if Great Britain won the Revolutionary War. Ummmm….sounds a lot like Canada, minus the mushy peas and the lack of American self confidence.
Great stuff created by Droga5.