Posted January 22, 2015
Here’s a super cool project – those kids above, they designed the skateboards they are holding – and created their own businesses to brand and market them. They even got high school credits for doing it. The skateboarding pipe pic is their graduating class photo. And it’s way better than any school pic I ever had.
Anomaly, a new-model creative agency based in Toronto, is in its 2nd year of an on-going partnership with Oasis Skateboard Factory, an award-winning, Toronto District School Board alternative high school program that allows at-risk students to earn high school credits by running a skateboard and design company.
As part of this innovative partnership, students are matched with mentors from Anomaly who coach and support them through the development of their skateboard brands from the ground up – including naming, brand manifesto and visual identity – and through their professional development as entrepreneurs. A classroom learning series teaches and develops essential business and life skills which are then applied and evaluated by peers and mentors.
Posted January 20, 2015
Australian haircare brand Aussie has tapped into the talents of Graydon Sheppard and Kyle Humphrey’s successful Sh*t Girls Say series (films, twitter and a book) with this new comedic spot – Sh*t Girls Say About Hair.
Nicely done Graydon & Kyle!
Posted January 19, 2015
For the BOTY feature they revisit the past year of design news and choose projects based on originality, quality and inspirational value.
Thanks to Carole Guevin for sending it my way.
Posted January 15, 2015
Although I’m not a fan of mock reality Sci-Fi style of this spot, it’s been done a number of times before – I think starting with this 2003 award-winning spot, I do like the message and the amount of work that I can see went into its creation.
According to the info for the spot, “in 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times.” That’s a lot.
Brita has been using the same statistical strategy for a couple years now – a spot released in 2013 says that plastic bottles thrown away could go around the world 190 times.
Kill the K-Cup was created and directed by Charles Wahl of Egg Studios in partnership with Social Bean Coffee Co - both are based in Halifax where the spot was shot. The two also launched a website, killthekcup.org, that features relevant articles and a Change.org petition that urges Keurig to make its pods recyclable. Keurig has said all of its K-Cups will be recyclable by 2020, but the petition says that’s not soon enough.
Posted January 9, 2015
The spot is part of the first public service campaign for Toronto Crime Stoppers, and it provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is,” the new awareness-building initiative features a video, parodying a cooking show, where a drug lab “cook” shares his recipe for Molly laced with methamphetamine and bath salts.
Although the spot is entertaining, this issue is no laughing matter – this past summer, two people died as a result of party drugs at the VELD Music Festival.
Posted January 8, 2015
It’s a great round up of tunes and eye candy, and I’m happy to see work from my friends over at Common Good in the mix – they created the sexy and stylish “Her” for Majid Jordan.
Posted January 7, 2015
Using 3D printing, stop frame animation and a magnitude of white chocolate Barth creates a retro interpretation of electronic music using objects that glitch and deform, perfectly reflecting the audio. The making-of is below.
Posted December 11, 2014
I often joke – “is it a puppy!?” – when opening Christmas presents. I usually do it with very small boxes. Boxes so small that there’s no way it’s a puppy. Also, I’m highly allergic to dogs – even the hypoallergenic ones. So, you can get the humour.
But pets for Christmas is no laughing matter. Over the holidays animal shelters get filled to capacity with unwanted pets. To bring awareness to this issue, 3MillionDogs.com, the site and companion app whose miission is to make the world a better place for dogs, offers visitors a timely message in a current post and companion video: Think Before You Give a Dog a Home for Christmas.
3MillionDogs is headed up by Geoffrey Roche and his son Alexandre. Geoffrey is the founder of Toronto’s Lowe Roche.
Posted December 8, 2014
The folks over at Common Good have made this slick and sexy vid for Majid Jordan’s latest, called “Her.” They’ve also been creating some great contact for him on Instagram too – watch a reel of all the clips they’ve done below.
Nice work guys!
Posted November 19, 2014
“The Creator Class” is a creativity lifestyle channel for those who share their passions for a living. Anchored on YouTube and Instagram, the slate of social programming shares the lives, ambitions, and craft of leading content creatives in Music, Style, Adventure, Arts, and Culture. True to the channel’s collaborative premise, all programming is produced by FREE’s community of leading social storytellers.