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I Love Matthew Frost

Posted September 29, 2014

Here’s another great film from director Matthew Frost – this time for Vs. mag and starring Kirsten Dunst.
You may remember Frost’s “Fashion Film” (below) – also amazing. See more of his goodies on his Vimeo Channel.

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Ode to Your Ta Tas

Posted September 23, 2014

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I like boobs and playful copywriting (who doesn’t?). Celebrate your breasts with this musical reminder to get them checked.

The singingmammogram.org plays off the idea of sending a singing telegram and features a video and song with lyrics that deliver an important preventive health message – reminding you to get a mammogram – in a fun, clever and encouraging way.

The campaign was created by Deutsch LA for Susan G. Komen Los Angeles, and is directed by Moxie Pictures‘ Rick LeMoine, edited by Christjan Jordan, Arcade Edit, and features music by Human.

Full press release and credits.

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A Priceless Day With Justin Timberlake

Posted September 22, 2014

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I’m not sure who is more endearing in this new MasterCard spot via Toronto-based MacLaren McCann – Justin Timberlake or Jenelle from Burlington, Ontario.

In her priceless moment for MasterCard, Janelle asked to play mini putt, eat nachos and drink beer with Justin Timberlake – and that she did.

The experience was captured by Untitled Films‘ Tyler Williams. Full credits.

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State Goods

Posted September 12, 2014

Sovereign State Celebrates Toronto Culture with Unique Event

Toronto-based Idea consultancy Sovereign State is paying homage to the city it calls home with a unique event celebrating Hogtown’s cultural and commercial growth.

Taking place at the iconic Gladstone Hotel on Friday, September 26, the event will be centred on the launch of a print series by Sovereign State sister brand State Goods. The series features artwork from Sovereign State designers, artists and collaborators, including illustrator Nimit Malavia, current cover artist for the DC Comics series Fables, motion graphics designer and film director Jullian Ablaza, Art Director and Designer Ibraheem Youssef, and Sovereign State Creative Director Joel Gregorio. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. One print, for example, features the alphabet as Toronto-centric icons like the TTC, Sam the Record Man and Honest Ed’s, while another depicts Toronto’s native flora and fauna springing forth from the top of the CN Tower.

The experience will also harness the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.

Read more and get complete event info.

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Rudy’s Back

Posted July 14, 2014

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Nice – Sean Astin reprises his role as Rudy in this commercial for ESPN that explains the new College Football Playoff.

Arcade Edit’s Jeff Ferruzzo edited the spot, directed by Ray Tintori of M SS NG P ECES, for W+K New York.

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If Britain Won the War

Posted June 24, 2014

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The 4th of July is just over a week away and Newcastle Brown has launched this hilarious campaign, featuring British funny man Stephen Merchant, to promote a new holiday – Independence Eve.

Called “If We Won?”, the film imagines how great the USA could have been if Great Britain won the Revolutionary War. Ummmm….sounds a lot like Canada, minus the mushy peas and the lack of American self confidence.

Great stuff created by Droga5.

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Neighbourhood Watch

Posted June 10, 2014

Thank you Andrew Lamb for making Toronto’s streets more interesting.

Andrew has been very busy altering the city’s neighbourhood watch signs with superheroes, action movie stars and other popular culture icons. And they are awesome. I’ve posted some of my favs here. You can see more on his Instagram.

Found via Design Taxi.

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The Stupidification of Society

Posted May 14, 2014

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Toronto-based Capital C created two short films for the TEDxColumbiaSIPA conference that took place in New York last week.

“The Vine Effect,” ponders what would happen if 6-second sound bites became the order of the day instead of engaging, immersive, longer-format content. “The Glass Era” takes an ironic look at what would occur if people stopped seeking out interesting content and became satisfied with information that was being fed to them.

The spots are directed by Someplace Nice’s Sean McBride. Read more.

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Wes Anderson Porn

Posted May 8, 2014

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No, this is not a post about perfectly symmetrical framing and muted colour palates – to me that’s what I thought of when I read “Wes Anderson Porn.”

Here’s a short, created by NachoPunch, that puts the director’s signature style into that of cheesy porn. And  although I think the female casting is a bit off, the rest is pretty darn good. Enjoy.

Found on FastCompany’s Co.Create.

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A Rejected Ron Jeremy

Posted April 30, 2014

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Here’s an intimate little film, directed by Brian Lee Hughes (OPC & Skunk), starring adult film star, director and producer, Ron Jeremy, whose films have (sadly) been rejected by the Toronto Jewish Film Festival.

According to the Toronto Jewish Film Festival website, “only the best of Jewish film” makes the cut. Sorry Ron.

The film is edited by Marc Langley, Rooster Post, and features great music by Pirate. Full production credits are here.

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