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Pop-Culture

Rudy’s Back

Posted July 14, 2014

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Nice – Sean Astin reprises his role as Rudy in this commercial for ESPN that explains the new College Football Playoff.

Arcade Edit’s Jeff Ferruzzo edited the spot, directed by Ray Tintori of M SS NG P ECES, for W+K New York.

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If Britain Won the War

Posted June 24, 2014

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The 4th of July is just over a week away and Newcastle Brown has launched this hilarious campaign, featuring British funny man Stephen Merchant, to promote a new holiday – Independence Eve.

Called “If We Won?”, the film imagines how great the USA could have been if Great Britain won the Revolutionary War. Ummmm….sounds a lot like Canada, minus the mushy peas and the lack of American self confidence.

Great stuff created by Droga5.

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Neighbourhood Watch

Posted June 10, 2014

Thank you Andrew Lamb for making Toronto’s streets more interesting.

Andrew has been very busy altering the city’s neighbourhood watch signs with superheroes, action movie stars and other popular culture icons. And they are awesome. I’ve posted some of my favs here. You can see more on his Instagram.

Found via Design Taxi.

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The Stupidification of Society

Posted May 14, 2014

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Toronto-based Capital C created two short films for the TEDxColumbiaSIPA conference that took place in New York last week.

“The Vine Effect,” ponders what would happen if 6-second sound bites became the order of the day instead of engaging, immersive, longer-format content. “The Glass Era” takes an ironic look at what would occur if people stopped seeking out interesting content and became satisfied with information that was being fed to them.

The spots are directed by Someplace Nice’s Sean McBride. Read more.

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Wes Anderson Porn

Posted May 8, 2014

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No, this is not a post about perfectly symmetrical framing and muted colour palates – to me that’s what I thought of when I read “Wes Anderson Porn.”

Here’s a short, created by NachoPunch, that puts the director’s signature style into that of cheesy porn. And  although I think the female casting is a bit off, the rest is pretty darn good. Enjoy.

Found on FastCompany’s Co.Create.

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A Rejected Ron Jeremy

Posted April 30, 2014

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Here’s an intimate little film, directed by Brian Lee Hughes (OPC & Skunk), starring adult film star, director and producer, Ron Jeremy, whose films have (sadly) been rejected by the Toronto Jewish Film Festival.

According to the Toronto Jewish Film Festival website, “only the best of Jewish film” makes the cut. Sorry Ron.

The film is edited by Marc Langley, Rooster Post, and features great music by Pirate. Full production credits are here.

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Breaking Down the Grand Budapest Hotel

Posted April 30, 2014

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LA-based LOOKEFFECTS breaks down their work on Wes Anderson’s latest film, Grand Budapest Hotel (so good).

Scooped from Panic & Bob’s Matt Kett on Facebook. You should watch his reel.

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A Very Wes Anderson Forrest Gump

Posted April 25, 2014

Here are the opening credits to the movie Forrest Gump if Wes Anderson had directed it.

Created by Louis Paquet, a Montreal-based art director. Music by Mark Mothersbaugh. Enjoy.

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Food Porn Index

Posted April 11, 2014

Procrastinating? Here’s an awesome Friday time waster – Bolthouse Farms’ The Food Porn Index.

It seems people hashtag pics of unhealthy food more so than healthy food – no real surprise there. Bolthouse Farms says they created this index to track the health of food on the internet and hope that the site encourages people to post pics of more healthy food. Healthy or unhealthy, the site has some pretty fun elements, like the still from the Donut Zoom above. Take a few minutes and check it out.

Found via Communications Arts.

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Chevy & Captain America

Posted March 25, 2014

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Chevy is revving up for the April 4th release of Captain America: The Winter Soldier. This spot, Captain America: All in a Day’s Work, is part of a multi platform-campaign build around the film. This spot features kids imaging themselves as the characters in the sequel, before one climbs into a Chevy Traverse Crossover SUV when his mom picks him up from school.

The spot was directed by Anthony and Joe Russo (RSA), who also helmed ”The Winter Soldier” and it’s edited by Christjan Jordan, Arcade Edit. Agency is Commonwealth, Detroit.

More info on the campaign is on Variety.

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