Category:Experiential

Advertising  //  11.19.14
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Toronto-based FREE launches a Millennial-powered digital channel “The Creator Class” in progressive studio partnership with Canon Canada.

As the first native digital generation comes of …

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Advertising  //  11.22.13
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MasterCard and delivers harmonious heckling for hockey season

The long-standing rivalry between the Toronto Maple Leafs and Montreal Canadiens is the oldest hockey rivalry there …

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Advertising  //  09.18.13
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Twelve notes. Twelve opera singers. One instrument.

In collaboration with the Festival d’Opéra de Québec, TFO, and their AOR Lowe Roche, brought opera to the …

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Advertising  //  08.26.13
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http://www.youtube.com/watch?v=K8DQtskk7UQ

Do you want to go faster? Take a ride on the MINI Roller Coaster.

MINI is much more than just a car. It has …

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Advertising  //  07.08.13
PR_fuzzwaxbar

This is a little sadistic, and I like it. Fuzz Wax Bar and and Lowe Roche introduced ‘Street Waxing’ to Toronto last week.

To show …

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Advertising  //  06.25.13
Molson_Fridge_M

Here’s a nice stunt just in time for Canada Day (this coming Monday). Rethink and Molson Canadian’s “The Beer Fridge” that brings back the “I …

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Advertising  //  01.24.13
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I know that we are three weeks into the New Year, but my friends over at Common Good just finished this great case study video …

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Advertising  //  01.16.13
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Audi Canada Reinvents The Test-Drive With World’s First iPad Controlled Slot Car Race

TORONTO, January 16 – With the release of a documentary short film …

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Advertising  //  12.06.12
Kia_TweeT_4

Vancouver Whitecaps FC fans’ tweets make a Kia Rio “cheer”.

Creative agency Innocean Worldwide Canada and Thinkingbox, an alternative media studio, partnered in an experimental …

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Advertising  //  08.27.12
Pfaff_TweetRace_2_main

Created by Lowe Roche, the Pfaff Tweet Race is the first contest of its kind for Twitter users.

The idea is simple: it’s a virtual …

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