Posted January 20, 2015
Australian haircare brand Aussie has tapped into the talents of Graydon Sheppard and Kyle Humphrey’s successful Sh*t Girls Say series (films, twitter and a book) with this new comedic spot – Sh*t Girls Say About Hair.
Nicely done Graydon & Kyle!
Posted January 15, 2015
Although I’m not a fan of mock reality Sci-Fi style of this spot, it’s been done a number of times before – I think starting with this 2003 award-winning spot, I do like the message and the amount of work that I can see went into its creation.
According to the info for the spot, “in 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times.” That’s a lot.
Brita has been using the same statistical strategy for a couple years now – a spot released in 2013 says that plastic bottles thrown away could go around the world 190 times.
Kill the K-Cup was created and directed by Charles Wahl of Egg Studios in partnership with Social Bean Coffee Co - both are based in Halifax where the spot was shot. The two also launched a website, killthekcup.org, that features relevant articles and a Change.org petition that urges Keurig to make its pods recyclable. Keurig has said all of its K-Cups will be recyclable by 2020, but the petition says that’s not soon enough.
Posted January 7, 2015
Using 3D printing, stop frame animation and a magnitude of white chocolate Barth creates a retro interpretation of electronic music using objects that glitch and deform, perfectly reflecting the audio. The making-of is below.
Posted December 11, 2014
I often joke – “is it a puppy!?” – when opening Christmas presents. I usually do it with very small boxes. Boxes so small that there’s no way it’s a puppy. Also, I’m highly allergic to dogs – even the hypoallergenic ones. So, you can get the humour.
But pets for Christmas is no laughing matter. Over the holidays animal shelters get filled to capacity with unwanted pets. To bring awareness to this issue, 3MillionDogs.com, the site and companion app whose miission is to make the world a better place for dogs, offers visitors a timely message in a current post and companion video: Think Before You Give a Dog a Home for Christmas.
3MillionDogs is headed up by Geoffrey Roche and his son Alexandre. Geoffrey is the founder of Toronto’s Lowe Roche.
Posted December 9, 2014
GREY Toronto continues to to create great, thought-proving work for Moms Demand Action for Gun Sense in America.
The latest, directed by Untitled Films‘ Phil Brown, depicts the new reality of a “lockdown” culture in American classrooms. It’s been nearly two years since the tragedy at Sandy Hook Elementary School, and the spot was released today along with a report documenting the almost 100 school shootings since Newtown.
Posted December 8, 2014
The folks over at Common Good have made this slick and sexy vid for Majid Jordan’s latest, called “Her.” They’ve also been creating some great contact for him on Instagram too – watch a reel of all the clips they’ve done below.
Nice work guys!
Posted November 26, 2014
Congratulations to Molly Willows on reaching 97% of her Indiegogo goal to fund her short documentary film Before the Wave.
Before the Wave is a poetic doc featuring Moken sea gypsies of the Andaman Sea, who are sea-faring nomads off the coast of Burma and Thailand. The community is one of the smallest indigenous groups in all of Asia, they are stateless, and since the 2004 Tsunami their lives have forever changed. With the advent of emergency disaster relief and NGOs unaware of to their ancient ways, pressures from the outside world have caused their numbers to rapidly decrease. Each year, hundreds of Moken sea gypsies perish from lack of fish in the sea, die from working on large dangerous fishing boats, or are forced to give up their old way of life for the big cities of Asia. This film will communicate both the astounding beauty of the Moken’s one-of-a-kind aqua-culture, as well as the transforming reality of their present-day history.
I’m looking forward to seeing it when it’s completed. You can donate and read more here and Happy Birthday Molly!
Posted November 25, 2014
Toronto-based Smith made a super fun vid from their launch party this past Thursday night – it’s part “photo booth” and part art installation. The Toronto ad scene was out in full force, drinking lots of premium liquor (LOTS). I was there. It was super fun & there were these amazing sub sandwiches passed around at midnight. Sub sandwiches are only good at midnight when you are drinking, right?
There’s a “making of” vid below. Read more about Smith here.
Posted November 7, 2014
As a wide receiver for the Toronto Argonauts, Mike Bradwell isn’t afraid of much – except heights. To support the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge, Bradwell decided to pledge $2,500 to face his fear of heights by doing the CN Tower EdgeWalk.
Bradwell has met his fundraising goal and now you can see him face his fear of heights, at 116 stories above the ground, as he walks outside and around the circumference of the CN Tower’s main pod. Watch the video above.
The Fearless Challenge was created by Toronto-based Lowe Roche.
Posted October 31, 2014
The beloved Dumb Ways to Die is back with two Halloween-themed spots – it uses an annotation, so be sure to replay to watch both the “Trick” and the “Treat.” Agency is McCann Melbourne.